Developer trust has never been harder to earn and in a market saturated with AI-generated content, generic developer programs, and thinly veiled sales pitches dressed up as documentation, it's never been easier to lose. Most marketing teams know something isn't landing, but can't pinpoint exactly why developers are tuning them out. This session does. Key learnings: - Why the tactics that work on other technical buyers actively backfire with developers - How to audit your developer marketing for the trust signals that actually matter - What a trust-first developer marketing strategy looks like in practice