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Murjanatu
Mutuwa
Product Marketing Lead
Walmart
Murjanatu is a results-driven Product Marketing Lead at Walmart Data Ventures, with a rich background in both SaaS and retail industries. Her career includes pivotal roles at Google, Helium10, eBay, and Walmart, where she has consistently delivered impactful strategies and successful multi-channel marketing campaigns. Throughout her career, Murjanatu developed comprehensive marketing plans and managed mobile content strategies, effectively aligning with company OKRs for B2C and B2B segments. Murjanatu holds a Bachelor of Arts in Strategic Communications and International Studies from Butler University. She excels in product marketing, project management, and data analytics, and is an award-winning public speaker. A proud Chicagoan, Murjanatu loves to sail and spends her weekends planning her wedding. Passionate about transforming data into compelling narratives, she is excited to share her insights on creating impactful go-to-market strategies.
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19 November 2023 16:15 - 16:45
Once upon a slide: Crafting stories that move people and metrics
Every great story hooks audiences from the start— and so should your product narrative. Whether you’re pitching a new idea, building a go-to-market plan, or trying to make sense of mountains of data, storytelling is what turns information into inspiration. In this session, we’ll explore how to craft stories that move both people and metrics. You’ll learn how to truly connect with your audience’s values, and weave in the right details that make insights stick. We’ll talk about grounding your message in what matters, finding the excitement in your data, and delivering it all with heart. By the end, you’ll leave with practical ways to turn your next presentation, pitch, or readout into a story people actually remember.