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Murjanatu
Mutuwa
Product Marketing Lead
Walmart
Murjanatu is a results-driven Product Marketing Lead at Walmart Data Ventures, with a rich background in both SaaS and retail industries. Her career includes pivotal roles at Google, Helium10, eBay, and Walmart, where she has consistently delivered impactful strategies and successful multi-channel marketing campaigns. Throughout her career, Murjanatu developed comprehensive marketing plans and managed mobile content strategies, effectively aligning with company OKRs for B2C and B2B segments. Murjanatu holds a Bachelor of Arts in Strategic Communications and International Studies from Butler University. She excels in product marketing, project management, and data analytics, and is an award-winning public speaker. A proud Chicagoan, Murjanatu loves to sail and spends her weekends planning her wedding. Passionate about transforming data into compelling narratives, she is excited to share her insights on creating impactful go-to-market strategies.
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13 November 2024 12:00 - 12:30
From data points to compelling narratives
In today’s data-driven world, the ability to transform raw data into compelling narratives is a powerful tool for driving action and influencing decisions. This session, "Data-Driven Storytelling," will guide you through the art of connecting data with storytelling to create impactful marketing campaigns. You’ll begin with a captivating story of a career journey, illustrating how a single nugget of data during an internship launched a campaign that secured my position at Walmart. Drawing from experiences at leading companies such as eBay, Google, and Walmart, Murjanatu will share her passion for storytelling and its synergy with data.