Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Murjanatu
Mutuwa
Product Marketing Lead
Walmart
Murjanatu is a results-driven Product Marketing Lead at Walmart Data Ventures, with a rich background in both SaaS and retail industries. Her career includes pivotal roles at Google, Helium10, eBay, and Walmart, where she has consistently delivered impactful strategies and successful multi-channel marketing campaigns. Throughout her career, Murjanatu developed comprehensive marketing plans and managed mobile content strategies, effectively aligning with company OKRs for B2C and B2B segments. Murjanatu holds a Bachelor of Arts in Strategic Communications and International Studies from Butler University. She excels in product marketing, project management, and data analytics, and is an award-winning public speaker. A proud Chicagoan, Murjanatu loves to sail and spends her weekends planning her wedding. Passionate about transforming data into compelling narratives, she is excited to share her insights on creating impactful go-to-market strategies.
Button
19 November 2023 15:30 - 16:00
Fireside chat - Building influence: Leveraging storytelling and data to engage stakeholders
Influencing cross-functional teams and executive leaders requires more than just facts—it demands compelling stories backed by meaningful data. This session dives into how PMMs can harness the power of narrative combined with analytics to align stakeholders, drive decision-making, and champion product success. Key takeaways: - Techniques for transforming complex data into clear, persuasive stories - How to tailor messaging for different audiences, from executives to sales teams - Real-life examples of storytelling that shifted perspectives and secured buy-in - Tips for balancing emotion and evidence to build lasting influence Join us for a candid conversation on mastering the art and science of influence in product marketing. Theme focus: HOW