19 November 2023 10:00 - 10:30
Fireside chat - Influencing beyond authority: How PMMs build impact across teams
Product marketers often operate at the center of the action, yet rarely with formal authority over the teams they need to align: sales, product, customer success, and beyond. So how do you drive real impact?
In this candid fireside chat, experienced PMMs share the real-world tactics they’ve used to build influence, inspire action, and lead cross-functional efforts, even when they’re not the ones “in charge.” You’ll leave with immediately applicable strategies for becoming the connective tissue your org depends on.
You’ll learn how to:
- Build trust and credibility with stakeholders across teams
- Leverage data and customer insight to tell persuasive, actionable stories
- Align teams with conflicting priorities by finding shared outcomes
- Identify key players, navigate org dynamics, and build coalitions
- Lead conversations that drive decisions, clarity, and momentum
Perfect for PMMs ready to step into greater influence, lead through collaboration, and become indispensable across their organizations.