Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Aaron
Kelly
Senior Director of Industry & Product Marketing
Salesforce
Aaron Kelly is a Senior Director of Industry and Product Marketing at Salesforce, where he leads teams that bring the power of software to life through innovative storytelling, compelling go-to-market strategies, and customer-centric narratives. With over a decade at Salesforce and seven certifications under his belt, Aaron blends deep product knowledge with a passion for connecting people and technology to drive meaningful change. Throughout his 11-year journey at Salesforce, Aaron has held multiple leadership roles, including Director of Technical Product Marketing, and has consistently championed marketing programs that empower sales teams, elevate industry thought leadership, and craft first-class experiences at major tech events. His work spans multiple industries, with a strong focus on manufacturing and enterprise innovation. A servant leader and active volunteer, Aaron is driven by a commitment to improving the state of the world—both through technology and community engagement. He holds a degree from the University of Illinois at Urbana-Champaign and is known for his thoughtful leadership, creative energy, and ability to bring out the best in those around him.
Button
19 November 2023 10:00 - 10:30
Fireside chat - Influencing beyond authority: How PMMs build impact across teams
Product marketers often operate at the center of the action, yet rarely with formal authority over the teams they need to align: sales, product, customer success, and beyond. So how do you drive real impact? In this candid fireside chat, experienced PMMs share the real-world tactics they’ve used to build influence, inspire action, and lead cross-functional efforts, even when they’re not the ones “in charge.” You’ll leave with immediately applicable strategies for becoming the connective tissue your org depends on. You’ll learn how to: - Build trust and credibility with stakeholders across teams - Leverage data and customer insight to tell persuasive, actionable stories - Align teams with conflicting priorities by finding shared outcomes - Identify key players, navigate org dynamics, and build coalitions - Lead conversations that drive decisions, clarity, and momentum Perfect for PMMs ready to step into greater influence, lead through collaboration, and become indispensable across their organizations.