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Aaron
Kelly
Senior Director of Industry & Product Marketing
Salesforce
Aaron Kelly is a Senior Director of Industry and Product Marketing at Salesforce, where he leads teams that bring the power of software to life through innovative storytelling, compelling go-to-market strategies, and customer-centric narratives. With over a decade at Salesforce and seven certifications under his belt, Aaron blends deep product knowledge with a passion for connecting people and technology to drive meaningful change. Throughout his 11-year journey at Salesforce, Aaron has held multiple leadership roles, including Director of Technical Product Marketing, and has consistently championed marketing programs that empower sales teams, elevate industry thought leadership, and craft first-class experiences at major tech events. His work spans multiple industries, with a strong focus on manufacturing and enterprise innovation. A servant leader and active volunteer, Aaron is driven by a commitment to improving the state of the world—both through technology and community engagement. He holds a degree from the University of Illinois at Urbana-Champaign and is known for his thoughtful leadership, creative energy, and ability to bring out the best in those around him.
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19 November 2023 10:00 - 10:30
Fireside chat - Influencing without authority: How PMMs build impact across teams
PMMs often need to drive alignment and action without formal management power over sales, product, or customer success teams. In this candid conversation, hear real-world tactics for building influence through strong relationships, clear communication, and storytelling grounded in data. You’ll learn how to: - Foster trust and credibility with cross-functional partners - Use data and customer insights to create persuasive narratives that motivate action - Navigate conflicting priorities and find common ground without direct authority - Identify key stakeholders and build coalitions to advance PMM initiatives - Lead meetings and discussions that drive consensus and clarity This session is packed with practical advice for PMMs looking to expand their influence and get results by leading through collaboration. Theme focus: HOW