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August 06, 2025
São Paulo

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What's on
Main stage
Networking & exhibition
Workshops
August 6
August 6
August 6
08:00
Networking & exhibition
Networking breakfast & registration
See the details
09:00
Main stage
Chairpersons opening remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
See the details
09:15
Main stage
Building product marketing from the ground up: Lessons from LatAm
Isabela Rossi, Head of Product Marketing LatAm, Salesforce
See the details
09:45
Main stage
Accelerate your transition to product marketing
Eder Oliveira, Product Marketing Lead, Superlógica Tecnologias
See the details
10:15
Networking & exhibition
Coffee break
See the details
11:05
Main stage
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
Maria Fernanda Pernisa Pinto, Product Marketing Leader, Loja Integrada
Aline Bianca Vasselai, Global Product Marketing Lead - Core Platform, Nuvemshop
Guilherme Purm, Head of Marketing - Product Marketing & PR Brazil, TransUnion
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
11:50
Main stage
From data to storytelling: Turning insights into impactful narratives
Karina Piva, Gerente de Projetos - Analytics, Cappra Institute
See the details
12:20
Main stage
Panel: The state of product marketing in Brazil & LatAm - Unpublished research & insights
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rafaele Medeiros, Product Marketing Specialist, Pipefy
See the details
13:00
Networking & exhibition
Lunch break
See the details
13:45
Main stage
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
Aline do Amaral, Staff Product Marketing Manager, Loja Integrada
Cecília Ribeiro, Senior Product Marketing Manager, Bosch
Mariana Braoio, Product Marketing Manager
Aline Martins, Senior Product Marketing Manager, QuintoAndar
Stela Mazoli Jaouiche, Latin America Customer Marketing Manager, Docplanner
Tiago Ebisui, Director of Product Marketing, Hotmart
Jéssica Butzge, Global Head of Product Marketing, Zoho
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
See the details
13:45
Workshops
Workshop: How PMM's can leverage customer insights for strategic growth
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
14:30
Main stage
Scaling GTM: From single-product startups to multi-product enterprises
Cassiane Vilvert, Product Marketing Manager, Meta
See the details
15:00
Networking & exhibition
Coffee break
See the details
15:30
Main stage
Panel: Mastering the art of the PMM role at every stage of company growth
Paulo Leandro Santos, Head of Product Marketing - Electric Vehicles, General Motors
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Rayra Costa, Product Marketing Manager, Pipefy
Rafaela Vigo, Senior Product Marketing Manager, VTEX
Gabriela Antunes, Product Marketing Specialist, Hotmart
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
See the details
16:15
Main stage
Breaking down silos: Mastering cross-functional collaboration as a PMM
Bianca Maia, Senior Product Marketing Manager, Gedanken - GCertifica
See the details
16:45
Main stage
Chairperson closing remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
See the details
17:00
Networking & exhibition
Happy hour: Sponsored by Product Marketing Alliance
See the details
What's on
Main stage
Networking & exhibition
Workshops
August 6
August 6
August 6
08:00
Networking & exhibition
Networking breakfast & registration
See the details
09:00
Main stage
Chairpersons opening remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
See the details
09:15
Main stage
Building product marketing from the ground up: Lessons from LatAm
Isabela Rossi, Head of Product Marketing LatAm, Salesforce
See the details
09:45
Main stage
Accelerate your transition to product marketing
Eder Oliveira, Product Marketing Lead, Superlógica Tecnologias
See the details
10:15
Networking & exhibition
Coffee break
See the details
11:05
Main stage
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
Maria Fernanda Pernisa Pinto, Product Marketing Leader, Loja Integrada
Aline Bianca Vasselai, Global Product Marketing Lead - Core Platform, Nuvemshop
Guilherme Purm, Head of Marketing - Product Marketing & PR Brazil, TransUnion
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
11:50
Main stage
From data to storytelling: Turning insights into impactful narratives
Karina Piva, Gerente de Projetos - Analytics, Cappra Institute
See the details
12:20
Main stage
Panel: The state of product marketing in Brazil & LatAm - Unpublished research & insights
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rafaele Medeiros, Product Marketing Specialist, Pipefy
See the details
13:00
Networking & exhibition
Lunch break
See the details
13:45
Main stage
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
Aline do Amaral, Staff Product Marketing Manager, Loja Integrada
Cecília Ribeiro, Senior Product Marketing Manager, Bosch
Mariana Braoio, Product Marketing Manager
Aline Martins, Senior Product Marketing Manager, QuintoAndar
Stela Mazoli Jaouiche, Latin America Customer Marketing Manager, Docplanner
Tiago Ebisui, Director of Product Marketing, Hotmart
Jéssica Butzge, Global Head of Product Marketing, Zoho
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
See the details
13:45
Workshops
Workshop: How PMM's can leverage customer insights for strategic growth
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
14:30
Main stage
Scaling GTM: From single-product startups to multi-product enterprises
Cassiane Vilvert, Product Marketing Manager, Meta
See the details
15:00
Networking & exhibition
Coffee break
See the details
15:30
Main stage
Panel: Mastering the art of the PMM role at every stage of company growth
Paulo Leandro Santos, Head of Product Marketing - Electric Vehicles, General Motors
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Rayra Costa, Product Marketing Manager, Pipefy
Rafaela Vigo, Senior Product Marketing Manager, VTEX
Gabriela Antunes, Product Marketing Specialist, Hotmart
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
See the details
16:15
Main stage
Breaking down silos: Mastering cross-functional collaboration as a PMM
Bianca Maia, Senior Product Marketing Manager, Gedanken - GCertifica
See the details
16:45
Main stage
Chairperson closing remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
See the details
17:00
Networking & exhibition
Happy hour: Sponsored by Product Marketing Alliance
See the details
What's on
Main stage
Networking & exhibition
Workshops
August 6
August 6
August 6
08:00
Networking & exhibition
Networking breakfast & registration
See the details
09:00
Main stage
Chairpersons opening remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
See the details
09:15
Main stage
Building product marketing from the ground up: Lessons from LatAm
Isabela Rossi, Head of Product Marketing LatAm, Salesforce
See the details
09:45
Main stage
Accelerate your transition to product marketing
Eder Oliveira, Product Marketing Lead, Superlógica Tecnologias
See the details
10:15
Networking & exhibition
Coffee break
See the details
11:05
Main stage
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
Maria Fernanda Pernisa Pinto, Product Marketing Leader, Loja Integrada
Aline Bianca Vasselai, Global Product Marketing Lead - Core Platform, Nuvemshop
Guilherme Purm, Head of Marketing - Product Marketing & PR Brazil, TransUnion
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
11:50
Main stage
From data to storytelling: Turning insights into impactful narratives
Karina Piva, Gerente de Projetos - Analytics, Cappra Institute
See the details
12:20
Main stage
Panel: The state of product marketing in Brazil & LatAm - Unpublished research & insights
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rafaele Medeiros, Product Marketing Specialist, Pipefy
See the details
13:00
Networking & exhibition
Lunch break
See the details
13:45
Main stage
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
Aline do Amaral, Staff Product Marketing Manager, Loja Integrada
Cecília Ribeiro, Senior Product Marketing Manager, Bosch
Mariana Braoio, Product Marketing Manager
Aline Martins, Senior Product Marketing Manager, QuintoAndar
Stela Mazoli Jaouiche, Latin America Customer Marketing Manager, Docplanner
Tiago Ebisui, Director of Product Marketing, Hotmart
Jéssica Butzge, Global Head of Product Marketing, Zoho
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
See the details
13:45
Workshops
Workshop: How PMM's can leverage customer insights for strategic growth
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
14:30
Main stage
Scaling GTM: From single-product startups to multi-product enterprises
Cassiane Vilvert, Product Marketing Manager, Meta
See the details
15:00
Networking & exhibition
Coffee break
See the details
15:30
Main stage
Panel: Mastering the art of the PMM role at every stage of company growth
Paulo Leandro Santos, Head of Product Marketing - Electric Vehicles, General Motors
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Rayra Costa, Product Marketing Manager, Pipefy
Rafaela Vigo, Senior Product Marketing Manager, VTEX
Gabriela Antunes, Product Marketing Specialist, Hotmart
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
See the details
16:15
Main stage
Breaking down silos: Mastering cross-functional collaboration as a PMM
Bianca Maia, Senior Product Marketing Manager, Gedanken - GCertifica
See the details
16:45
Main stage
Chairperson closing remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
See the details
17:00
Networking & exhibition
Happy hour: Sponsored by Product Marketing Alliance
See the details

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