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Gabriela
Antunes
Product Marketing Specialist
Hotmart
EN: Gabriela is a Product Marketing Specialist at Hotmart, with over 14 years of experience in marketing, the last 6 years focused on product marketing in technology companies. She is also a co-founder of Fala aí, PMM, she is passionate about product marketing and the value this area generates in companies. PT: Especialista de Marketing de Produto na Hotmart, com mais de 14 anos de experiência em marketing, sendo os últimos 6 anos focados em marketing de produto em empresas de tecnologia. Cofundadora da Fala aí, PMM, é apaixonada por marketing de produto e pelo valor que essa área gera nas empresas.
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06 August 2025 15:30 - 16:15
Panel: Mastering the art of the PMM role at every stage of company growth
Product Marketing looks different at every company—so how does the role evolve across different team sizes and growth stages? This panel brings together PMMs from diverse environments, from solo practitioners owning the entire function to scale-up teams balancing rapid growth and cross-functional demands. Our speakers will share their experiences navigating challenges unique to their company’s stage, from setting up PMM foundations as a team of one to scaling processes and influencing strategy in high-growth organizations. Attendees will gain insights into how responsibilities shift, the skills needed to thrive in different setups, and strategies for making an impact—whether you're a solo PMM wearing multiple hats or part of a growing team. If you've ever wondered how PMM works across different company sizes, this session will provide a behind-the-scenes look at what it takes to succeed in any environment.