SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Download brochure

Register now

Download Brochure

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Kaianne
AntoniazzI
Product Marketing & Customer Marketing Coordinator
Bling
EN: Kaianne is the Product Marketing and Customer Marketing leader at Bling and Co-founder of the Elas que Lançam community, aimed at women in the field. She has 6 years of experience in the B2B technology market, having worked with data and artificial intelligence products, e-commerce and business management. She has been responsible for building product marketing teams from scratch and actively contributes to go-to-market strategies. At Elas que Lançam, she leads the events front, both online and in-person, and is also a career mentor for more senior PMMs. PT: Kaianne é líder de Product Marketing e Customer Marketing no Bling e Co-fundadora da comunidade Elas que Lançam, voltada à mulheres da área. Possui 6 anos de experiência no mercado de tecnologia B2B, tendo trabalhado com produtos de dados e inteligência artificial, e-commerce e gestão empresarial. Foi responsável por construir times de product marketing do zero e contribuiu ativamente com estratégias de go-to-market por onde passou. Na Elas que Lançam, lidera a frente de eventos, online e presencial e é também mentora de carreira para PMM's mais seniores.
Button
06 August 2025 09:00 - 09:15
Chairpersons opening remarks
EN: Welcome to Product Marketing Summit Brazil! We’re kicking off this ultimate learning and networking experience with opening remarks from our incredible chairpersons, representing the vibrant communities of Elas que lançam and Fala aí, PMM. We’re thrilled to be partnering with them to bring this event to life and spotlight the voices shaping the future of product marketing in Brazil. PT: Bem-vindo ao Product Marketing Summit Brasil! Estamos dando início a essa experiência definitiva de aprendizado e networking com os comentários de abertura de nossos incríveis presidentes, representando as vibrantes comunidades do Elas que lançam e do Fala aí, PMM. Estamos entusiasmados com a parceria com eles para dar vida a este evento e destacar as vozes que estão moldando o futuro do marketing de produtos no Brasil.
06 August 2025 15:30 - 16:15
Panel: Mastering the art of the PMM role at every stage of company growth
Product Marketing looks different at every company—so how does the role evolve across different team sizes and growth stages? This panel brings together PMMs from diverse environments, from solo practitioners owning the entire function to scale-up teams balancing rapid growth and cross-functional demands. Our speakers will share their experiences navigating challenges unique to their company’s stage, from setting up PMM foundations as a team of one to scaling processes and influencing strategy in high-growth organizations. Attendees will gain insights into how responsibilities shift, the skills needed to thrive in different setups, and strategies for making an impact—whether you're a solo PMM wearing multiple hats or part of a growing team. If you've ever wondered how PMM works across different company sizes, this session will provide a behind-the-scenes look at what it takes to succeed in any environment.
06 August 2025 16:45 - 17:00
Chairperson closing remarks
You'll round out a fantastic content-filled day with a few key takeaways from our community partners before heading into happy hour.