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Eder

Oliveira

Product Marketing Lead

Superlógica Tecnologias

EN: Product Marketing Manager with over 15 years of experience in communications, marketing and technology. Eder has worked as a leader in planning and strategy, as well as traffic management and web analytics, serving companies in the real estate, industrial, e-commerce and agrotech sectors. Graduated in Advertising, with specializations in Digital Marketing and Market Research. PT: Gerente de Marketing de Produto com mais de 15 anos de experiência em comunicação, marketing e tecnologia. Atuou como líder em planejamento e estratégia, além de gestão de tráfego e web analytics, atendendo empresas dos setores imobiliário, industrial, e-commerce e agrotechs. Formado em Publicidade, com especializações em Marketing Digital e Pesquisa de Mercado.

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06 August 2025 09:45 - 10:15

Accelerate your transition to product marketing

Making the leap from generalist marketing to product marketing comes with unique challenges and opportunities. In this session, Eder will share his journey, key learnings, and how Product Marketing Alliance (PMA) played a crucial role in the transition. Key takeaways: Bridging the gap: The key differences between generalist marketing and product marketing. Essential skills: What to double down on to succeed as a PMM. Lessons learned: Challenges faced and how to overcome them. The PMA impact: How community, resources, and networking can accelerate your transition. Actionable steps: A roadmap for marketers looking to break into product marketing.