Making the leap from generalist marketing to product marketing comes with unique challenges and opportunities. In this session, Eder will share his journey, key learnings, and how Product Marketing Alliance (PMA) played a crucial role in the transition. Key takeaways: Bridging the gap – The key differences between generalist marketing and product marketing. Essential skills – What to double down on to succeed as a PMM. Lessons learned – Challenges faced and how to overcome them. The PMA impact – How community, resources, and networking can accelerate your transition. Actionable steps – A roadmap for marketers looking to break into product marketing.