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Juliana
Rosso Frediano
Orientadora de Carreira
Escola PM3
With over 16 years of experience in Marketing and Products, Juliana specializes in creating strategies that drive exponential growth in B2B and B2C companies. Her background includes leading high-performance teams, developing data-driven marketing strategies, and creating strategic partnerships. As a mentor and leader, she helps teams reach their full potential, always focusing on impactful results. Her greatest specialty is being able to combine Marketing and Products to generate results for companies. Com mais de 16 anos de experiência em Marketing e Produtos, sou especialista em criar estratégias que impulsionam crescimento exponencial em empresas B2B e B2C. Minha trajetória inclui a liderança de equipes de alta performance, desenvolvimento de estratégias de marketing orientadas a dados e a criação de parcerias estratégicas. Tenho ampla experiência em fintechs, healthtechs e empresas de tecnologia, onde redesenhei portfólios, fiz rebrandings e lancei novos produtos. Como mentora e líder, ajudo equipes a atingir seu potencial máximo, sempre com foco em resultados de impacto. Minha maior especialidade é conseguir aliar Marketing e Produtos para gerar resultado para as empresas. Embora tenha um perfil generalista e multifacetado, consigo aprofundar temas como Marketing de Produtos, Branding, Growth e Produtos, por ter feito carreira liderando equipes nestas áreas.

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06 August 2024 10:45 - 11:30
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
In today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries. Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story. This session will provide actionable takeaways on how to craft a compelling narrative, develop an impactful positioning strategy, and ensure alignment across cross-functional teams to drive a successful product repositioning. Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.