Beatriz Morel is a senior Product Marketing leader specializing in go-to-market strategy, positioning, and product launches for B2B SaaS, payments, financial services, and digital products. She has led end-to-end GTM initiatives, from market and customer discovery through to positioning, sales enablement, product launches, and adoption strategies, helping organizations bring complex products to market with clarity and impact. Alongside her professional work, Beatriz is the Content Lead at Elas que Lançam, Brazil's leading Product Marketing community for women. There, she helps shape educational content, industry research, and community initiatives that strengthen the Product Marketing ecosystem, including the country's first Product Marketing Salary Survey. Passionate about building the profession in Brazil, she is dedicated to fostering collaboration, sharing practical knowledge, and empowering the next generation of Product Marketing leaders.