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Event starts in:
44

days :

17

: hours :

7

minutes

49

until ticket prices increase

August 06, 2025
São Paulo

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Agenda

EN: All sessions will be hosted in Brazilian Portuguese.

PT: Todas as sessões serão apresentadas em português do Brasil.

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What's on
Main stage
Networking & exhibition
Workshops
August 6
August 6
August 6
08:00
Networking & exhibition
Networking breakfast & registration
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09:00
Main stage
Chairpersons opening remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Larissa Dias, Product Marketing Manager LatAm, Moengage
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09:15
Main stage
Building product marketing from the ground up: Lessons from LatAm
Isabela Rossi, Head of Product Marketing LatAm, Salesforce
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09:45
Main stage
Accelerate your transition to product marketing
Eder Oliveira, Product Marketing Lead, Superlógica Tecnologias
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10:15
Networking & exhibition
Coffee break
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10:45
Main stage
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
Maria Fernanda Pernisa Pinto, Product Marketing Leader, Loja Integrada
Aline Bianca Vasselai, Global Product Marketing Lead - Core Platform, Nuvemshop
Guilherme Purm, Head of Marketing - Product Marketing & PR Brazil, TransUnion
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
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10:45
Workshops
Workshop: Mastering competitive intelligence for product marketers
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
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11:30
Main stage
From data to storytelling: Turning insights into impactful narratives
Karina Piva, Gerente de Projetos - Analytics, Cappra Institute
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12:00
Main stage
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
Aline do Amaral, Product Marketing Specialist, Itaú Unibanco
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12:45
Networking & exhibition
Lunch break
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13:45
Main stage
Panel: The state of product marketing in Brazil & LatAm - Unpublished research & insights
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rafaele Medeiros, Product Marketing Specialist, Pipefy
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13:45
Workshops
Workshop: How PMM's can leverage customer insights for strategic growth
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
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14:30
Main stage
Scaling GTM: From single-product startups to multi-product enterprises
Cassiane Vilvert, Senior Product Marketing Manager, VTEX
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15:00
Networking & exhibition
Coffee break
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15:30
Main stage
Panel: Mastering the art of the PMM role at every stage of company growth
Paulo Leandro Santos, Head of Product Marketing - Electric Vehicles, General Motors
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Rayra Costa, Product Marketing Manager, Pipefy
Rafaela Vigo, Senior Product Marketing Manager, VTEX
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16:15
Main stage
Breaking down silos: Mastering cross-functional collaboration as a PMM
Bianca Maia, Senior Product Marketing Manager, Gedanken - GCertifica
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16:45
Main stage
Chairperson closing remarks
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
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17:00
Networking & exhibition
Happy hour: Sponsored by Product Marketing Alliance
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Get your ticket
for the summit

We’re bringing together the brightest minds in product marketing for a day of unrivaled networking, learning, and discussion so you can:

- Network with other PMM professionals and enjoy candid discussions that will help you overcome blockers and seize growth opportunities.

-Gain actionable insights to deliver personalization at scale, refine your messaging & positioning, and elevate your GTM strategy.

-Leverage the latest in AI, automation, and emerging tech to scale your impact.

São Paulo
August 6, 2025

Save R$300

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