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Desyrê
Guerrero
Product Marketing Specialist
Xertica.ai
EN: Product Marketing Specialist at Xertica.ai and Content Lead at Elas que Lançam, Desyrê Guerrero has a postgraduate degree from Fundação Getulio Vargas and has worked for over 8 years in B2B enterprise sales, the last 3 of which were dedicated to product marketing, with a focus on artificial intelligence. At Xertica.ai, she was the first person hired in the area and was one of those responsible for structuring their product marketing operations in Brazil. At Elas que Lançam, she leads the community's content and communications and is one of the organizers of the Product Marketing Panorama, a survey that provides transparency on salaries and market trends in the country. PT: Product Marketing Specialist na Xertica.ai e Content Lead na Elas que Lançam, Desyrê Guerrero é pós-graduada pela Fundação Getulio Vargas e atua há mais de 8 anos em vendas B2B enterprise, sendo os últimos 3 dedicados ao marketing de produto, com foco em inteligência artificial. Na Xertica.ai, foi a primeira contratada da área e uma das responsáveis pela estruturação da operação de marketing de produto no Brasil. Na Elas que Lançam, lidera os conteúdos e comunicações da comunidade e é uma das organizadoras do Panorama de Marketing de Produto, pesquisa que traz transparência sobre salários e tendências do mercado no país.
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06 August 2025 13:45 - 14:30
Panel: The state of product marketing in Brazil & LatAm - Unpublished research & insights
What does the current landscape of product marketing look like across Brazil and Latin America? In this session, we’ll unpack unpublished research on PMM salary trends and use it as a launchpad to discuss the broader state of the profession — from team structures and key metrics to cross-functional influence and career growth. Learn how local PMMs are using this data to prove ROI, gain stakeholder buy-in, and advocate for the expansion of product marketing as a strategic function across the region.