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Felipe

Cardoso Barbosa

Marketing Manager - Customer Lifecycle Management - Product owner

Nubank

Felipe Cardoso Barbosa (He/Him) is a Product and Growth strategist with 10 years of experience in marketing and product roles across LATAM tech companies. At Nubank, he leads go-to-market strategy, product development, and customer lifecycle marketing as a Marketing Manager and Product Category Owner. Named a Top 100 Product Marketing Influencer by PMA in 2021 and an active PMA Ambassador, Felipe brings deep expertise in product discovery, competitive intelligence, and product-led growth. Based in São Paulo, he’s passionate about strategic marketing, developer marketing, and using tools like GA, Mixpanel, HubSpot, and Salesforce to drive business impact. Felipe Cardoso Barbosa (Ele/Ele) é um estrategista de Produto e Crescimento com 10 anos de experiência em marketing e funções de produto em empresas de tecnologia da América Latina. No Nubank, ele lidera a estratégia de entrada no mercado, desenvolvimento de produto e marketing do ciclo de vida do cliente como Gerente de Marketing e Proprietário da Categoria de Produto. Nomeado um dos 100 principais influenciadores de marketing de produto pela PMA em 2021 e um embaixador ativo da PMA, Felipe traz profunda experiência em descoberta de produto, inteligência competitiva e crescimento liderado por produto. Baseado em São Paulo, ele é apaixonado por marketing estratégico, marketing de desenvolvedor e uso de ferramentas como GA, Mixpanel, HubSpot e Salesforce para impulsionar o impacto nos negócios.

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06 August 2024 15:15 - 16:00

Panel: PMM at every stage - Solo operators to scaling teams

Product Marketing looks different at every company—so how does the role evolve across different team sizes and growth stages? This panel brings together PMMs from diverse environments, from solo practitioners owning the entire function to scale-up teams balancing rapid growth and cross-functional demands. Our panelists will share their experiences navigating challenges unique to their company’s stage, from setting up PMM foundations as a team of one to scaling processes and influencing strategy in high-growth organizations. Attendees will gain insights into how responsibilities shift, the skills needed to thrive in different setups, and strategies for making an impact—whether you're a solo PMM wearing multiple hats or part of a growing team. If you've ever wondered how PMM works across different company sizes, this session will provide a behind-the-scenes look at what it takes to succeed in any environment.

06 August 2024 10:45 - 11:30

Workshop: Mastering competitive intelligence for Product Marketers

In a fast-moving market, having a deep understanding of competitors is essential for differentiation and long-term success. This interactive workshop will equip product marketers with practical strategies to gather, analyze, and leverage competitive intelligence to refine positioning, enable sales, and influence product strategy. In this 30-45 minute session, you’ll learn: - Effective methods for tracking and analyzing competitor moves - How to turn competitive insights into actionable go-to-market strategies - Best practices for enabling sales teams with competitive battlecards - Ways to position your product as the clear choice in a crowded market Through hands-on exercises and real-world examples, attendees will leave with a repeatable framework for competitive intelligence that drives revenue impact.