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Mat
Silva
Head of Product Marketing - Brazil & USA
BRQ Digital Solutions
EN: Mat Silva is a LinkedIn Top Voice and holds a Master's degree in Digital Marketing and Big Data with a focus on Product Marketing and Lifecycle. He is a Marketing Specialist from the University of São Paulo, has a Bachelor's degree in International Relations from the Federal University of Uberlândia with a focus on Economics, and completed a marketing exchange program at the University of Minho in Portugal. He has worked in multinational companies in Japan and Italy and is currently the Head of Product Marketing at BRQ, a Brazilian multinational technology company, a career mentor, and a professor. PT: Mat Silva é LinkedIn Top Voice e Mestre em Marketing Digital e Big Data focado em Marketing de Produto e Ciclo de Vida, Especialista em Marketing pela USP, Bacharel em Relações Internacionais pela Federal de Uberlândia focado em Economia e Sanduíche em Marketing pela UM em Portugal. Atuou em multinacionais do Japão e Itália, atualmente é Head de PMM na BRQ, multinacional brasileira de tecnologia, mentor de carreira e professor.
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06 August 2025 10:45 - 11:30
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
In today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries. Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story. This session will provide actionable takeaways on: - Crafting a compelling narrative - Developing an impactful positioning strategy - Ensuring alignment across cross-functional teams Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.
06 August 2025 13:45 - 14:30
Workshop: How PMM's can leverage customer insights for strategic growth
In today’s competitive landscape, product marketing managers play a crucial role in driving revenue growth by harnessing customer insights to shape strategy, messaging, and go-to-market execution. This interactive workshop will explore how PMMs can translate data into actionable strategies that improve product positioning, boost customer engagement, and maximize competitive advantage. Through real-world case studies and hands-on exercises, attendees will learn: - How to effectively gather and analyze customer insights from multiple sources - Best practices for aligning insights with messaging, sales enablement, and product strategy - Techniques for influencing stakeholders and driving cross-functional alignment - Strategies to differentiate in crowded markets using data-driven storytelling Join us to gain practical frameworks and tools that will elevate your product marketing approach and directly impact business growth.