06 August 2024 10:45 - 11:30
Panel: Repositioning products for impact: Crafting the right storytelling, messaging, and positioning
n today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries.
Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story. This session will provide actionable takeaways on how to craft a compelling narrative, develop an impactful positioning strategy, and ensure alignment across cross-functional teams to drive a successful product repositioning. Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.
06 August 2024 13:30 - 14:15
Workshop: Enhancing revenue growth and competitive advantage - The role of product marketing managers in leveraging customer insights
In today’s competitive landscape, product marketing managers play a crucial role in driving revenue growth by harnessing customer insights to shape strategy, messaging, and go-to-market execution. This interactive workshop will explore how PMMs can translate data into actionable strategies that improve product positioning, boost customer engagement, and maximize competitive advantage.
- Through real-world case studies and hands-on exercises, attendees will learn:
- How to effectively gather and analyze customer insights from multiple sources
- Best practices for aligning insights with messaging, sales enablement, and product strategy
- Techniques for influencing stakeholders and driving cross-functional alignment
- Strategies to differentiate in crowded markets using data-driven storytelling
Join us to gain practical frameworks and tools that will elevate your product marketing approach and directly impact business growth.