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Mat
Silva
Product Marketing Manager
BRQ Digital Solutions
Mat Silva is a LinkedIn Top Voice and holds a Master's degree in Digital Marketing and Big Data with a focus on Product Marketing and Lifecycle. He is a Marketing Specialist from the University of São Paulo, has a Bachelor's degree in International Relations from the Federal University of Uberlândia with a focus on Economics, and completed a marketing exchange program at the University of Minho in Portugal. He has worked in multinational companies in Japan and Italy and is currently the Head of Product Marketing Management at BRQ, a Brazilian multinational technology company, a career mentor, and a professor. Mat Silva é LinkedIn Top Voice e Mestre em Marketing Digital e Big Data focado em Marketing de Produto e Ciclo de Vida, Especialista em Marketing pela USP, Bacharel em Relações Internacionais pela Federal de Uberlândia focado em Economia e Sanduíche em Marketing pela UM em Portugal. Atuou em multinacionais do Japão e Itália, atualmente é Head de PMM na BRQ, multinacional brasileira de tecnologia, mentor de carreira e professor.
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06 August 2024 10:45 - 11:30
Panel: Repositioning products for impact: Crafting the right storytelling, messaging, and positioning
n today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries. Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story. This session will provide actionable takeaways on how to craft a compelling narrative, develop an impactful positioning strategy, and ensure alignment across cross-functional teams to drive a successful product repositioning. Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.
06 August 2024 13:30 - 14:15
Workshop: Enhancing revenue growth and competitive advantage - The role of product marketing managers in leveraging customer insights
In today’s competitive landscape, product marketing managers play a crucial role in driving revenue growth by harnessing customer insights to shape strategy, messaging, and go-to-market execution. This interactive workshop will explore how PMMs can translate data into actionable strategies that improve product positioning, boost customer engagement, and maximize competitive advantage. - Through real-world case studies and hands-on exercises, attendees will learn: - How to effectively gather and analyze customer insights from multiple sources - Best practices for aligning insights with messaging, sales enablement, and product strategy - Techniques for influencing stakeholders and driving cross-functional alignment - Strategies to differentiate in crowded markets using data-driven storytelling Join us to gain practical frameworks and tools that will elevate your product marketing approach and directly impact business growth.