06 August 2025 10:45 - 11:30
Panel: Repositioning products for impact - Crafting the right storytelling, messaging, and positioning
In today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries.
Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story.
This session will provide actionable takeaways on:
- Crafting a compelling narrative
- Developing an impactful positioning strategy
- Ensuring alignment across cross-functional teams
Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.
06 August 2025 13:45 - 14:30
Workshop: How PMM's can leverage customer insights for strategic growth
In today’s competitive landscape, product marketing managers play a crucial role in driving revenue growth by harnessing customer insights to shape strategy, messaging, and go-to-market execution. This interactive workshop will explore how PMMs can translate data into actionable strategies that improve product positioning, boost customer engagement, and maximize competitive advantage.
Through real-world case studies and hands-on exercises, attendees will learn:
- How to effectively gather and analyze customer insights from multiple sources
- Best practices for aligning insights with messaging, sales enablement, and product strategy
- Techniques for influencing stakeholders and driving cross-functional alignment
- Strategies to differentiate in crowded markets using data-driven storytelling
Join us to gain practical frameworks and tools that will elevate your product marketing approach and directly impact business growth.