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Event starts in:
62

days :

10

: hours :

6

minutes

11

until early bird rates end

February 24 & 25, 2026
Hilton Austin
500 East 4th Street
Austin

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What's on
Main stage
Exhibition and networking
Main track
Day one - February 24
Day one - PMM Leaders Roundtables
Day two - February 25
Day two - PMM Leaders Roundtables
Day one - February 24
Day one - February 24
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Redefining success through KPIs for the product marketing in 2026
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
09:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
See the details
10:15
Main stage
From noise to insight: Decoding market signals to drive the next wave of growth
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Main stage
What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Vice President of Global Product Marketing, Spryker
Laurel Chick, GTM Product Lead, JLL Technologies
See the details
12:00
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Sierra Hack, Director of Vrbo B2B Product Marketing, Expedia Group
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage
Establishing a competitive intelligence engine for growth
See the details
16:00
Main stage
Blurring the lines: How PMM, content, and analyst relations can win together
Shannon Jones, Senior Director of Product Marketing, Hewelett Packard Enterprise
See the details
16:30
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
See the details
17:00
Main stage
Chairperson closing remarks
See the details
Day one - PMM Leaders Roundtables
11:15
Main track
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
See the details
15:30
Main track
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
See the details
Day two - February 25
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson, Senior Director of AI Product Marketing, SAP
See the details
09:45
Main stage
Roundtables
See the details
10:30
Exhibition and networking
Coffee break
See the details
11:00
Main stage
Firesdie chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Cherise Washington, Principal Product Marketing Manager, LinkedIn
See the details
11:30
Main stage
The new GTM blueprint: Making every go-to-market motion a revenue driver
See the details
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director of Product Marketing, Dell Technologies
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Vice President of Product Marketing, Sprinklr
See the details
14:00
Main stage
Owning the experience - How PMMs are powering onboarding and retention
JK Lialias, Senior Director, Head of Platform & AI Product Marketing, Splunk
See the details
14:45
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition and networking
Happy hour
See the details
Day two - PMM Leaders Roundtables
09:45
Main track
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
11:00
Main track
PMM Leaders Roundtables - How to earn, own, and excel in your first PMM leadership role
See the details
What's on
Main stage
Exhibition and networking
Main track
Day one - February 24
Day one - PMM Leaders Roundtables
Day two - February 25
Day two - PMM Leaders Roundtables
Day one - February 24
Day one - February 24
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Redefining success through KPIs for the product marketing in 2026
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
09:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
See the details
10:15
Main stage
From noise to insight: Decoding market signals to drive the next wave of growth
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Main stage
What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Vice President of Global Product Marketing, Spryker
Laurel Chick, GTM Product Lead, JLL Technologies
See the details
12:00
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Sierra Hack, Director of Vrbo B2B Product Marketing, Expedia Group
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage
Establishing a competitive intelligence engine for growth
See the details
16:00
Main stage
Blurring the lines: How PMM, content, and analyst relations can win together
Shannon Jones, Senior Director of Product Marketing, Hewelett Packard Enterprise
See the details
16:30
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
See the details
17:00
Main stage
Chairperson closing remarks
See the details
Day one - PMM Leaders Roundtables
11:15
Main track
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
See the details
15:30
Main track
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
See the details
Day two - February 25
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson, Senior Director of AI Product Marketing, SAP
See the details
09:45
Main stage
Roundtables
See the details
10:30
Exhibition and networking
Coffee break
See the details
11:00
Main stage
Firesdie chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Cherise Washington, Principal Product Marketing Manager, LinkedIn
See the details
11:30
Main stage
The new GTM blueprint: Making every go-to-market motion a revenue driver
See the details
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director of Product Marketing, Dell Technologies
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Vice President of Product Marketing, Sprinklr
See the details
14:00
Main stage
Owning the experience - How PMMs are powering onboarding and retention
JK Lialias, Senior Director, Head of Platform & AI Product Marketing, Splunk
See the details
14:45
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition and networking
Happy hour
See the details
Day two - PMM Leaders Roundtables
09:45
Main track
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
11:00
Main track
PMM Leaders Roundtables - How to earn, own, and excel in your first PMM leadership role
See the details
What's on
Main stage
Exhibition and networking
Main track
Day one - February 24
Day one - PMM Leaders Roundtables
Day two - February 25
Day two - PMM Leaders Roundtables
Day one - February 24
Day one - February 24
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Redefining success through KPIs for the product marketing in 2026
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
09:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
See the details
10:15
Main stage
From noise to insight: Decoding market signals to drive the next wave of growth
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Main stage
What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Vice President of Global Product Marketing, Spryker
Laurel Chick, GTM Product Lead, JLL Technologies
See the details
12:00
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Sierra Hack, Director of Vrbo B2B Product Marketing, Expedia Group
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage
Establishing a competitive intelligence engine for growth
See the details
16:00
Main stage
Blurring the lines: How PMM, content, and analyst relations can win together
Shannon Jones, Senior Director of Product Marketing, Hewelett Packard Enterprise
See the details
16:30
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
See the details
17:00
Main stage
Chairperson closing remarks
See the details
Day one - PMM Leaders Roundtables
11:15
Main track
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
See the details
15:30
Main track
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
See the details
Day two - February 25
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson, Senior Director of AI Product Marketing, SAP
See the details
09:45
Main stage
Roundtables
See the details
10:30
Exhibition and networking
Coffee break
See the details
11:00
Main stage
Firesdie chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Cherise Washington, Principal Product Marketing Manager, LinkedIn
See the details
11:30
Main stage
The new GTM blueprint: Making every go-to-market motion a revenue driver
See the details
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director of Product Marketing, Dell Technologies
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Vice President of Product Marketing, Sprinklr
See the details
14:00
Main stage
Owning the experience - How PMMs are powering onboarding and retention
JK Lialias, Senior Director, Head of Platform & AI Product Marketing, Splunk
See the details
14:45
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition and networking
Happy hour
See the details
Day two - PMM Leaders Roundtables
09:45
Main track
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
11:00
Main track
PMM Leaders Roundtables - How to earn, own, and excel in your first PMM leadership role
See the details

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