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until the summit - Roundtables now 95% full!

February 24 & 25, 2026
Hilton Austin
500 East 4th Street
Austin

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What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
09:15
Main stage
Delivering growth through product marketing
Lax Madapaty, Global Head of Product Marketing, RealPage
09:45
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
10:15
Main stage
How to Go from Experimenting with AI to a Repeatable AI Workflow for Product Marketing
Al Lalani, Founder, Omnibound AI
10:45
Exhibition and networking
Coffee break
11:15
Main stage
Panel - What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Head of Marketing, Revecore
Laurel Chick, GTM Product Lead, JLL Technologies
Hunter Bickford, Vice President of Product Marketing, Publicis Media
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
12:00
Main stage
AI SDRs Are Great at Talking And Bad at Converting
Andy Walters, CEO & Founder, Agent.press
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Brittany Shulman, Product Marketing Manager, Expedia Group
Michaela Jacobsberg-Reiss, Senior Director of Product Marketing, Medable
James Harper, Director of Product Marketing, Virtana
14:45
Main stage
Interactive Demo 101
Thomas Miller, Founding GTM Lead, Guideflow
15:15
Exhibition and networking
Coffee break
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
Nick Moore, Lead Product Marketing Consultant, Fluvio
15:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
16:15
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
16:45
Main stage
The PMM Influence Playbook: how to lead without authority
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
17:15
Main stage
Chairperson closing remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
17:30
Main stage
Happy hour
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson-Pao, Senior Director of AI Product Marketing, SAP
09:45
Main stage
Networking roundtables - Choose your discussion!
Allyson Root, Director of Product Marketing, Zuora
Brittany Shulman, Product Marketing Manager, Expedia Group
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, RealPage
10:30
Exhibition and networking
Coffee break
11:00
Main stage
Fireside chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Lizzy Gaston, Head of Product Marketing Strategy, Epicor
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables - Do You Really Want to Manage a Bunch of Product Marketers?
Steven Choi, Principal Product Marketing Manager, TransUnion
11:30
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
Doug Kimball, Senior Director of Product Marketing, Digital Science
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director Product Marketing, DC GPU, AMD
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Senior Director of Product Marketing, Sprinklr
13:30
Training: Get certified
Strategic Narrative Certified: Masters
James Harper, Director of Product Marketing, Virtana
14:00
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
Rohini Rege, Shorts & GenAI Growth Marketing Lead, YouTube
Drew Giovannoli, Chief Product Marketer, Buried Wins
14:30
Main stage
Chairperson closing remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Priyanka Tiwari, Product Marketing Lead, AWS
What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
09:15
Main stage
Delivering growth through product marketing
Lax Madapaty, Global Head of Product Marketing, RealPage
09:45
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
10:15
Main stage
How to Go from Experimenting with AI to a Repeatable AI Workflow for Product Marketing
Al Lalani, Founder, Omnibound AI
10:45
Exhibition and networking
Coffee break
11:15
Main stage
Panel - What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Head of Marketing, Revecore
Laurel Chick, GTM Product Lead, JLL Technologies
Hunter Bickford, Vice President of Product Marketing, Publicis Media
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
12:00
Main stage
AI SDRs Are Great at Talking And Bad at Converting
Andy Walters, CEO & Founder, Agent.press
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Brittany Shulman, Product Marketing Manager, Expedia Group
Michaela Jacobsberg-Reiss, Senior Director of Product Marketing, Medable
James Harper, Director of Product Marketing, Virtana
14:45
Main stage
Interactive Demo 101
Thomas Miller, Founding GTM Lead, Guideflow
15:15
Exhibition and networking
Coffee break
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
Nick Moore, Lead Product Marketing Consultant, Fluvio
15:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
16:15
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
16:45
Main stage
The PMM Influence Playbook: how to lead without authority
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
17:15
Main stage
Chairperson closing remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
17:30
Main stage
Happy hour
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson-Pao, Senior Director of AI Product Marketing, SAP
09:45
Main stage
Networking roundtables - Choose your discussion!
Allyson Root, Director of Product Marketing, Zuora
Brittany Shulman, Product Marketing Manager, Expedia Group
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, RealPage
10:30
Exhibition and networking
Coffee break
11:00
Main stage
Fireside chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Lizzy Gaston, Head of Product Marketing Strategy, Epicor
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables - Do You Really Want to Manage a Bunch of Product Marketers?
Steven Choi, Principal Product Marketing Manager, TransUnion
11:30
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
Doug Kimball, Senior Director of Product Marketing, Digital Science
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director Product Marketing, DC GPU, AMD
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Senior Director of Product Marketing, Sprinklr
13:30
Training: Get certified
Strategic Narrative Certified: Masters
James Harper, Director of Product Marketing, Virtana
14:00
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
Rohini Rege, Shorts & GenAI Growth Marketing Lead, YouTube
Drew Giovannoli, Chief Product Marketer, Buried Wins
14:30
Main stage
Chairperson closing remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Priyanka Tiwari, Product Marketing Lead, AWS
What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
09:15
Main stage
Delivering growth through product marketing
Lax Madapaty, Global Head of Product Marketing, RealPage
09:45
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
10:15
Main stage
How to Go from Experimenting with AI to a Repeatable AI Workflow for Product Marketing
Al Lalani, Founder, Omnibound AI
10:45
Exhibition and networking
Coffee break
11:15
Main stage
Panel - What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Head of Marketing, Revecore
Laurel Chick, GTM Product Lead, JLL Technologies
Hunter Bickford, Vice President of Product Marketing, Publicis Media
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
12:00
Main stage
AI SDRs Are Great at Talking And Bad at Converting
Andy Walters, CEO & Founder, Agent.press
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Brittany Shulman, Product Marketing Manager, Expedia Group
Michaela Jacobsberg-Reiss, Senior Director of Product Marketing, Medable
James Harper, Director of Product Marketing, Virtana
14:45
Main stage
Interactive Demo 101
Thomas Miller, Founding GTM Lead, Guideflow
15:15
Exhibition and networking
Coffee break
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
Nick Moore, Lead Product Marketing Consultant, Fluvio
15:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
16:15
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
16:45
Main stage
The PMM Influence Playbook: how to lead without authority
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
17:15
Main stage
Chairperson closing remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
17:30
Main stage
Happy hour
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson-Pao, Senior Director of AI Product Marketing, SAP
09:45
Main stage
Networking roundtables - Choose your discussion!
Allyson Root, Director of Product Marketing, Zuora
Brittany Shulman, Product Marketing Manager, Expedia Group
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, RealPage
10:30
Exhibition and networking
Coffee break
11:00
Main stage
Fireside chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Lizzy Gaston, Head of Product Marketing Strategy, Epicor
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables - Do You Really Want to Manage a Bunch of Product Marketers?
Steven Choi, Principal Product Marketing Manager, TransUnion
11:30
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
Doug Kimball, Senior Director of Product Marketing, Digital Science
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director Product Marketing, DC GPU, AMD
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Senior Director of Product Marketing, Sprinklr
13:30
Training: Get certified
Strategic Narrative Certified: Masters
James Harper, Director of Product Marketing, Virtana
14:00
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
Rohini Rege, Shorts & GenAI Growth Marketing Lead, YouTube
Drew Giovannoli, Chief Product Marketer, Buried Wins
14:30
Main stage
Chairperson closing remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Priyanka Tiwari, Product Marketing Lead, AWS

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