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21

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36

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February 24 & 25, 2027
Austin

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What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Ryan Crochet, Director of Product Marketing, Quest Software
09:15
Main stage
Own your intel, automate your edge, collaborate to win: A modern CI playbook
JenMen , Director of Product Marketing & GTM, Global Payments Inc.
09:45
Main stage
AI won’t replace PMMs. But it will redefine the best ones.
Kristyn Maddox, Director of Product Marketing, Microsoft
10:15
Main stage
Scaling PMM without sacrificing quality: The new rules of automation
Syed Ali Haris, Vice President of Product Marketing, Airship
10:45
Exhibition and networking
Coffee break
11:15
Main stage
Leading a diverse, multigenerational team in the age of AI
Jonathan Phillips, Senior Director-Industry and Product Marketing, Salesforce
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables | Building strategic partnerships with the C-suite
11:45
Main stage
Build your PMM AI agent: From Hypercare to AI-powered training videos
Tejaswini Kumar, Senior Manager, GTM & Deployment, Walmart
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
14:15
Main stage
Interactive workshop | The AI detox
Daniel Sheppard, Senior Product Marketing Manager, Akamai
15:00
Exhibition and networking
Coffee break
15:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables | Leading through change: How PMM teams navigate transformation
16:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Ryan Crochet, Director of Product Marketing, Quest Software
Doug Kimball, Head of Marketing, Red Sky Health
16:45
Main stage
Making PMM work visible: AI, alignment, and ROI
Smit Gupta, Senior Director - Head of Product Marketing & Customer Advocacy, Cisco
17:15
Main stage
Chairperson closing remarks
Ryan Crochet, Director of Product Marketing, Quest Software
17:15
Exhibition and networking
Happy hour
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Ryan Crochet, Director of Product Marketing, Quest Software
09:15
Main stage
Everyone can create marketing. What does PMM own? Redefining ownership and collaboration in the age of AI.
Jessica Ruffin, Head of Product & Solutions Marketing, Lean Solutions Group
09:45
Main stage
More technical, more influential: The PMM’s roadmap role
Thaise Skogstad, Product Marketing Director, GTM, Anaconda Inc
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables | Building and evolving high-impact PMM teams
10:15
Main stage
Panel | When every product has AI, what sets yours apart?
Maria Múnera, Head of Product Marketing - Landmark, Halliburton
11:00
Exhibition and networking
Coffee break
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables | Do you really want to manage a bunch of PMMs?
11:30
Main stage
Workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
12:15
Main stage
From release noise to launch seasons
12:45
Exhibition and networking
Lunch break
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
13:45
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
14:15
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Ryan Crochet, Director of Product Marketing, Quest Software
09:15
Main stage
Own your intel, automate your edge, collaborate to win: A modern CI playbook
JenMen , Director of Product Marketing & GTM, Global Payments Inc.
09:45
Main stage
AI won’t replace PMMs. But it will redefine the best ones.
Kristyn Maddox, Director of Product Marketing, Microsoft
10:15
Main stage
Scaling PMM without sacrificing quality: The new rules of automation
Syed Ali Haris, Vice President of Product Marketing, Airship
10:45
Exhibition and networking
Coffee break
11:15
Main stage
Leading a diverse, multigenerational team in the age of AI
Jonathan Phillips, Senior Director-Industry and Product Marketing, Salesforce
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables | Building strategic partnerships with the C-suite
11:45
Main stage
Build your PMM AI agent: From Hypercare to AI-powered training videos
Tejaswini Kumar, Senior Manager, GTM & Deployment, Walmart
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
14:15
Main stage
Interactive workshop | The AI detox
Daniel Sheppard, Senior Product Marketing Manager, Akamai
15:00
Exhibition and networking
Coffee break
15:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables | Leading through change: How PMM teams navigate transformation
16:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Ryan Crochet, Director of Product Marketing, Quest Software
Doug Kimball, Head of Marketing, Red Sky Health
16:45
Main stage
Making PMM work visible: AI, alignment, and ROI
Smit Gupta, Senior Director - Head of Product Marketing & Customer Advocacy, Cisco
17:15
Main stage
Chairperson closing remarks
Ryan Crochet, Director of Product Marketing, Quest Software
17:15
Exhibition and networking
Happy hour
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Ryan Crochet, Director of Product Marketing, Quest Software
09:15
Main stage
Everyone can create marketing. What does PMM own? Redefining ownership and collaboration in the age of AI.
Jessica Ruffin, Head of Product & Solutions Marketing, Lean Solutions Group
09:45
Main stage
More technical, more influential: The PMM’s roadmap role
Thaise Skogstad, Product Marketing Director, GTM, Anaconda Inc
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables | Building and evolving high-impact PMM teams
10:15
Main stage
Panel | When every product has AI, what sets yours apart?
Maria Múnera, Head of Product Marketing - Landmark, Halliburton
11:00
Exhibition and networking
Coffee break
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables | Do you really want to manage a bunch of PMMs?
11:30
Main stage
Workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
12:15
Main stage
From release noise to launch seasons
12:45
Exhibition and networking
Lunch break
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
13:45
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
14:15
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Ryan Crochet, Director of Product Marketing, Quest Software
09:15
Main stage
Own your intel, automate your edge, collaborate to win: A modern CI playbook
JenMen , Director of Product Marketing & GTM, Global Payments Inc.
09:45
Main stage
AI won’t replace PMMs. But it will redefine the best ones.
Kristyn Maddox, Director of Product Marketing, Microsoft
10:15
Main stage
Scaling PMM without sacrificing quality: The new rules of automation
Syed Ali Haris, Vice President of Product Marketing, Airship
10:45
Exhibition and networking
Coffee break
11:15
Main stage
Leading a diverse, multigenerational team in the age of AI
Jonathan Phillips, Senior Director-Industry and Product Marketing, Salesforce
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables | Building strategic partnerships with the C-suite
11:45
Main stage
Build your PMM AI agent: From Hypercare to AI-powered training videos
Tejaswini Kumar, Senior Manager, GTM & Deployment, Walmart
12:30
Exhibition and networking
Lunch break
13:30
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
14:15
Main stage
Interactive workshop | The AI detox
Daniel Sheppard, Senior Product Marketing Manager, Akamai
15:00
Exhibition and networking
Coffee break
15:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables | Leading through change: How PMM teams navigate transformation
16:00
Main stage
Networking roundtables: Navigating the product marketing landscape
Ryan Crochet, Director of Product Marketing, Quest Software
Doug Kimball, Head of Marketing, Red Sky Health
16:45
Main stage
Making PMM work visible: AI, alignment, and ROI
Smit Gupta, Senior Director - Head of Product Marketing & Customer Advocacy, Cisco
17:15
Main stage
Chairperson closing remarks
Ryan Crochet, Director of Product Marketing, Quest Software
17:15
Exhibition and networking
Happy hour
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Ryan Crochet, Director of Product Marketing, Quest Software
09:15
Main stage
Everyone can create marketing. What does PMM own? Redefining ownership and collaboration in the age of AI.
Jessica Ruffin, Head of Product & Solutions Marketing, Lean Solutions Group
09:45
Main stage
More technical, more influential: The PMM’s roadmap role
Thaise Skogstad, Product Marketing Director, GTM, Anaconda Inc
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables | Building and evolving high-impact PMM teams
10:15
Main stage
Panel | When every product has AI, what sets yours apart?
Maria Múnera, Head of Product Marketing - Landmark, Halliburton
11:00
Exhibition and networking
Coffee break
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables | Do you really want to manage a bunch of PMMs?
11:30
Main stage
Workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
12:15
Main stage
From release noise to launch seasons
12:45
Exhibition and networking
Lunch break
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
13:45
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
14:15
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart

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