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Chris

Apaliski

VP of Product Marketing

J.P Morgan

Chris Apaliski is a Vice President of Product Marketing for JP Morgan Payments, and his primary focus is on developers. Over the past 15 years, he has held roles in paid and organic social, product marketing, and digital strategy for mid-market and enterprise level clients. He is also a former adjunct professor at The University of North Texas, teaching Strategic Social Media for Corporate Communications. While advocating for developer marketing, Chris collaborates closely with other leaders across digital channels, using data to guide solutions that bring valuable messaging to his target audience. Much like real life, he understands that we are inspired by meaningful interactions beyond traditional marketing banter. He holds a Bachelors of English Composition and Language from the University of North Texas and a Master’s in Marketing from The University of Texas at Dallas. In his spare time, Chris is an active and gigging musician who pursues music as a creative outlet. He also enjoys spending time with his family in Dallas, Texas and loves to pack up and visit new places with them.

12 February 2025 09:45 - 10:15

From data to storytelling: Leveraging qualitative data and campaign performance to create deeper narratives

In today’s data driven landscape, transforming raw data into a compelling narrative is an essential skill for marketers. However, marketers cannot just rely on numbers alone to craft effective narratives. Often times, harnessing the power of qualitative data and anecdotal campaign performance is necessary to create deeper, more engaging stories that resonate with audiences. This presentation explores how to tell the full story beyond the raw data. After this session, you’ll be able to: - Understand how to analyze qualitative insights and integrate with quantitative KPIs - Learn best practices for identifying themes and trends within data - Combine product and marketing insights to tell a robust and cohesive story - Establish a framework to explain the “what, why, and what’s next” when speaking on metrics - Effectively communicate value and connect with target audiences on a personal level By the end of the session, you’ll walk away with practical strategies that utilize both quantitative data and qualitative insights to enhance your storytelling, ultimately driving better engagement and stronger connections with internal and external stakeholders alike.