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Priyanka
Tiwari
Product Marketing Lead
AWS
Priyanka is an engineer turned product marketer. As a Product Marketing Lead for AWS Data and Machine Learning solutions, Priyanka creates compelling messaging, content, and campaigns for decision-maker audiences. Priyanka specializes in product and content marketing and bringing enterprise software products to market. Before joining AWS, Priyanka was a Director of Product and Content Marketing at Interactions LLC, working on messaging, positioning, go-to-market strategy, and field enablement for Interactions' Conversational AI platform. Prior to that, she led product marketing for IT operations tools at SmartBear Software. Priyanka holds a Bachelors of Engineering in Electronics from Mumbai University and an MBA from Babson College.
12 February 2025 14:15 - 14:45
From thought leader to market leader: Leveraging thought leadership and influencer marketing for product success
In today’s competitive landscape, it’s not enough for products to simply stand out — they must lead the conversation. This keynote explores how product marketers can harness the power of thought leadership to position their brands as innovators while utilizing influencer marketing to amplify their message and engage broader audiences. Attendees will learn actionable strategies to build authority within their industry, create impactful content that resonates with customers, and collaborate with influencers to drive awareness and loyalty. Whether you're launching a new product or scaling an established one, this session will equip you with the tools to differentiate and lead in a crowded market.