For product marketers, impact isn’t just about storytelling — it’s about proving that story drives revenue. In this practical, insight-rich panel, PMM, RevOps, and GTM leaders unpack how high-performing teams define success, track the right metrics, and communicate their impact to the business. Expect honest takes on what data actually matters, how to navigate leadership expectations, and how PMMs can move from reporting activity to demonstrating measurable outcomes. This is the session for anyone ready to transform “busy work” into business impact. Key learnings: - How to define PMM success using metrics that align with revenue and growth priorities - Practical approaches to building and sharing PMM dashboards that resonate with executives - Tips for turning measurement into momentum — using data to earn influence, investment, and strategic visibility