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Carlos
Aragon
Vice President of Product Marketing
Sprinklr
Carlos Aragon is an internationally seasoned, multi-cultural marketing professional with extensive experience in SaaS B2B solutions, from real time communications (IMS, Packet Core, VoIP), to mobile messaging (SMS, RCS Business Messaging), wireless and wireline Unified Communications and Collaboration (UC&C) solutions and services (UCaaS), Contact Center as a Service (CCaaS), WebRTC, CPaaS, and Unified Customer Experience Management (CXM) Platforms. He has spent two decades in telecommunications and SaaS companies, working for firms such as Ericsson, Nortel, GENBAND, Ribbon Communications, Kandy.io, Mavenir, Vonage and Sprinklr; with a career journey that started as an engineer in technical support, and expanded into presales, product marketing, product management, partner marketing, business development and leadership. Carlos currently is Sr. Director of Outbound Product Marketing at Sprinklr and holds a bachelor's degree in Telecommunications Engineering (Esp. Telematics) from Universidad Politécnica de Madrid (Spain). Carlos is a sci-fi and fantasy enthusiast (Star Trek for the win, but also Doctor Who, Marvel & DC superheroes, and D&D) and enjoys growing cucumbers and tomatoes in his backyard, cooking paella and other Mediterranean delicacies, and playing videogames online with friends on Xbox.
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25 February 2026 13:30 - 14:00
Fireside chat: Defining, tracking, and communicating PMM Success
For product marketers, impact isn’t just about storytelling — it’s about proving that story drives revenue. In this practical, insight-rich panel, PMM, RevOps, and GTM leaders unpack how high-performing teams define success, track the right metrics, and communicate their impact to the business. Expect honest takes on what data actually matters, how to navigate leadership expectations, and how PMMs can move from reporting activity to demonstrating measurable outcomes. This is the session for anyone ready to transform “busy work” into business impact. Key learnings: - How to define PMM success using metrics that align with revenue and growth priorities - Practical approaches to building and sharing PMM dashboards that resonate with executives - Tips for turning measurement into momentum — using data to earn influence, investment, and strategic visibility