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Steven
Choi
Principal Product Marketing Manager
TransUnion
Steven Choi is a product marketer at TransUnion’s Marketing Solutions, with nearly a decade of experience navigating the ad tech, data, analytics and AI landscapes. His career includes scaling portfolios of products at publicly traded companies as well as building product marketing infrastructure from the ground up at Series A startups. Throughout his career, Steven has focused on demystifying complex data technologies, translating technical innovation into business impact. Fun fact: Steven’s favorite hobbies include playing golf, making pizzas, and reading biographies.
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25 February 2026 11:00 - 11:45
Do You Really Want to Manage a Bunch of Product Marketers?
Every senior product marketer eventually faces a fork-in-the-career-path: pursue the managerial and executive track or double down as an elite individual contributor. This session explores the often-unspoken tradeoffs between these two paths - the shift from being the expert to the coach, and shifting from execution to scaling impact. Drawing from real experiences, we’ll discuss what you gain and lose with each choice, and provide opportunities to discuss with fellow product marketers and examine what is right for you right now versus where you might want to go in the future.