Your expertise as a product marketer doesn’t just create value for your company — it can shape the industry conversation. In this session, we’ll explore how PMMs can evolve from behind-the-scenes practitioners to visible thought leaders who influence beyond their org. You’ll learn how to define your point of view, create authentic content that resonates, and use platforms like LinkedIn, podcasts, and events to build credibility and community. Because when your insights travel further, your impact — and opportunities — multiply. Key learnings: - How to identify your unique perspective and translate it into a consistent personal narrative - Practical ways to build visibility and trust through authentic, value-led content - How to use thought leadership as a lever for career growth, influence, and new opportunities