When growth slows, the problem isn’t always the product — it’s often the aim. This keynote explores how redefining and operationalizing your Ideal Customer Profile (ICP) can unlock focus, efficiency, and revenue acceleration across every GTM motion. Through real-world examples, you’ll see how top PMM teams use ICP insights to drive sharper messaging, smarter targeting, and stronger alignment between product, marketing, and sales. Attendees will leave with a clear playbook for turning ICP clarity into their next major growth lever. Key learnings: - How to build and validate an ICP that aligns customer value with revenue potential - Ways to use ICPs to focus messaging, campaigns, and product priorities - Common pitfalls in ICP development and how to evolve them as your market changes