Rohini Rege is a seasoned leader in Product and Growth Marketing currently serving as a marketing lead at YouTube. With over a decade of experience spanning B2C and B2B domains, she specializes in driving measurable growth for major tech platforms. At YouTube, Rohini has played a critical role in scaling major initiatives, including growing the subscriptions business to over 100 million users, significantly boosting Artist and fan engagement, expanding the Shorts creator base, and successfully launching new GenAI features to market. Her expertise lies in crafting data-driven, cross-channel campaigns and scaled lifecycle strategies across digital and social platforms. Rohini is passionate about leveraging deep consumer insights to deliver impactful outcomes and accelerate product adoption. When she’s not working, Rohini enjoys writing music and performing locally in her home city, Austin, TX. She thrives off of Austin’s lively music and arts scene and loves combining her passions for storytelling and music.