SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Get invited

Register now

Request to partner

Watch OnDemand

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Tom
Crist
Principal Product Marketing Consultant
Fluvio
Tom leads a team of product marketing consultants at Fluvio, drawing on more than 15 years of PMM experience. His team has led dozens of diverse consulting engagements across verticals such as payments, ad tech, vertical market SaaS, and many more. He has guided product marketing functions in designing effective organizational structures and implementing core programs including launch methodology, messaging and positioning, enablement, and competitive intelligence. Tom joined Fluvio after spending nearly a decade heading SaaS PMM teams in enterprise automation, registration, health and fitness, digital publishing, and payments. Tom holds a marketing degree from the University of Texas at Austin McCombs School of Business, is the Product Marketing Alliance ambassador for Dallas-Fort Worth, and was a finalist, with Fluvio, for PMA Team of the Year in both 2023 and 2024.
Button
12 February 2025 10:15 - 11:00
Networking roundtables: Overcome your biggest challenge as a PMM
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - Creating a Product Marketing function from scratch: How an aviation company bought into the value of Product Marketing (Roger Marszalek) - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams (Darin Reffitt) - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve (Talya Heller) - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team (Tom Crist) - How to work closely with sales as a PMM (Alisia Pajevic) -How to build emotional intelligence in product marketing (Ben Marullo)