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Darin
Reffitt
Director of Product Marketing, Core Applications
Guidewire Software
Darin is Director of Product Marketing for Core Applications at Guidewire Software, with a primary focus on the InsuranceSuite ClaimCenter product. He joined Guidewire in 2020 focused on Product Marketing Excellence, before moving into product marketing for the InsuranceNow application. He was promoted into his current role with responsibility for both InsuranceSuite and InsuranceNow in 2023. He is also a DEI leader at Guidewire, driving the creation of its LGBTQ+ ERG in 2021, as well as a new ERG for employees 50 and over planned to launch in 2025. His 25+ year marketing career has included leadership roles with BNY Mellon, PNC Bank, SPLICE Software, EIS Group, and Santander, as well as volunteer roles with the AMA, the United Way of Delaware, and the Insurance Accounting & Systems Association. He received his MBA from Saint Joseph’s University and his BBA from Ursinus College. Darin volunteers regularly, reads voraciously, speaks occasionally, and golfs, albeit poorly.
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12 February 2025 10:15 - 11:00
Networking roundtables: Overcome your biggest challenge as a PMM
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - Creating a Product Marketing function from scratch: How an aviation company bought into the value of Product Marketing (Roger Marszalek) - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams (Darin Reffitt) - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve (Talya Heller) - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team (Tom Crist) - How to work closely with sales as a PMM (Alisia Pajevic) -How to build emotional intelligence in product marketing (Ben Marullo)