It’s time to put your messaging skills to the test. In this high-energy, hands-on showdown, each table will receive a brief for a fictional product and race to craft the most compelling strapline, landing page copy, and key message. Submissions will go head-to-head via Slido, where our expert panel will react live — celebrating brilliance, dissecting misses, and sharing real-world lessons along the way. It’s fast, collaborative, and guaranteed to sharpen your storytelling instincts — because in this room, you’re the star of the teardown. Key learnings: - How to turn a product brief into crisp, customer-first messaging under pressure - What makes a message land — and the common pitfalls even pros fall into - Practical, memorable lessons for crafting sharper copy in your day-to-day work

Dive deep into the most pressing challenges and exciting opportunities in marketing operations during these interactive roundtable discussions. You'll get to choose your preferred topic, led by a subject matter expert, for an engaging and collaborative conversation. This is your chance to share insights, brainstorm solutions, and gain diverse perspectives from peers and leaders in a focused, intimate setting. Walk away with practical advice, new connections, and actionable strategies tailored to the topics that matter most to you. Key learnings: - Gain peer-to-peer insights and practical solutions on your chosen MarOps challenges. - Network with subject matter experts and industry leaders in an intimate, collaborative setting. - Discover diverse perspectives and best practices to inform your own operational strategies.