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Laurel
Chick
GTM Product Lead
JLL Technologies
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24 February 2026 11:15 - 12:00
What do your key cross-functional partners really want from PMMs?
Behind every successful product marketer is a network of partners across product, sales, and customer success — but expectations aren’t always clear. This candid panel brings those voices to the stage to unpack what cross-functional teams truly need (and don’t need) from PMMs to drive impact. Attendees will gain unfiltered insight into how to build stronger working relationships, earn trust, and make PMM an indispensable partner in growth. Expect practical, sometimes surprising perspectives that reveal how alignment becomes one of a PMM’s most powerful growth levers. Key learnings: - The biggest collaboration gaps between PMM and its cross-functional partners — and how to close them - How to adapt your PMM approach to what product, sales, and CS leaders really value - Frameworks for building credibility, influence, and alignment that unlock faster execution and impact