The definition of success for product marketers is shifting — and revenue is now at the center. As PMMs take on broader influence across the customer journey, the most effective teams are redefining KPIs to connect their work directly to growth, pipeline, and retention. This keynote explores how product marketing can move beyond activity tracking to measurable revenue impact, showcasing the metrics that matter most in 2026. You’ll leave with a clear vision for how PMMs can quantify their strategic value, elevate their voice in the business, and drive outcomes that move the bottom line. Key learnings: - How PMMs can design KPI frameworks that tie launches, messaging, and enablement directly to revenue impact - The emerging metrics reshaping PMM performance measurement in 2026 and beyond - Practical strategies for communicating results in business terms that resonate with executive and GTM leaders

As product marketing grows in scope and influence, scaling the team becomes both a strategic opportunity and a complex challenge. This roundtable invites PMM leaders to share experiences and frameworks for expanding their function — from hiring and structure to defining clear charters across multiple products or regions. Together, we’ll explore what “right-sized” really means for different stages of growth and how to balance specialization with flexibility. Expect an honest, practical discussion focused on what works (and what doesn’t) when building a PMM org that drives impact at scale. Key talking points: - Structuring for scale: When to specialize vs. when to stay generalist - Hiring priorities and talent development for evolving PMM needs - How to maintain alignment, consistency, and influence as the team grows