Great content doesn’t just fill calendars — it fills pipelines. In this session, we’ll explore how PMMs can design content strategies that drive measurable growth across both acquisition and adoption. From awareness-building stories to post-sale education, you’ll learn how to create narratives that attract the right buyers and keep customers engaged long after the deal closes. Expect actionable frameworks and real examples showing how strategic content becomes one of the most powerful accelerators of revenue impact. Key learnings: - How to map content to every stage of the funnel — from awareness to retention - Frameworks for aligning PMM, demand gen, and product teams around a shared content strategy - Tactics for measuring content performance through pipeline, conversion, and adoption metrics