Most PMMs get stuck executing impactful initiatives, not shaping company strategy. This session will show you how to trade surface-level alignment for strategic leverage, using market insights to influence company strategy, reshape the roadmap, and act as an advisor to the C-suite. Expect concrete plays to move from cross-functional busywork to decisions that steer strategy, product bets, and revenue.

For PMM leaders, true influence comes from credibility at the top. In this roundtable, PMM leaders will discuss how to build trusted, strategic relationships with executive teams — from earning a voice in growth discussions to framing insights in business language that resonates. Together, we’ll unpack what the C-suite really expects from product marketing, how to communicate impact effectively, and how to position PMMs as essential partners in company strategy. Expect an open, experience-sharing conversation on moving from execution to executive alignment. Key talking points: - Understanding what matters most to the C-suite and how PMMs can deliver against it - Communicating product marketing impact through data, narrative, and commercial outcomes - Navigating executive dynamics: building trust, alignment, and influence at the leadership level