24 February 2026 16:45 - 17:15
The PMM Influence Playbook: how to lead without authority
Most PMMs get stuck executing impactful initiatives, not shaping company strategy.
This session will show you how to trade surface-level alignment for strategic leverage, using market insights to
influence company strategy, reshape the roadmap, and act as an advisor to the C-suite.
Expect concrete plays to move from cross-functional busywork to decisions that steer strategy, product bets,
and revenue.
24 February 2026 11:15 - 12:00
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
For PMM leaders, true influence comes from credibility at the top. In this roundtable, PMM leaders will discuss how to build trusted, strategic relationships with executive teams — from earning a voice in growth discussions to framing insights in business language that resonates. Together, we’ll unpack what the C-suite really expects from product marketing, how to communicate impact effectively, and how to position PMMs as essential partners in company strategy. Expect an open, experience-sharing conversation on moving from execution to executive alignment.
Key talking points:
- Understanding what matters most to the C-suite and how PMMs can deliver against it
- Communicating product marketing impact through data, narrative, and commercial outcomes
- Navigating executive dynamics: building trust, alignment, and influence at the leadership level