It’s time to put your messaging skills to the test. In this high-energy, hands-on showdown, each table will receive a brief for a fictional product and race to craft the most compelling strapline, landing page copy, and key message. Submissions will go head-to-head via Slido, where our expert panel will react live — celebrating brilliance, dissecting misses, and sharing real-world lessons along the way. It’s fast, collaborative, and guaranteed to sharpen your storytelling instincts — because in this room, you’re the star of the teardown. Key learnings: - How to turn a product brief into crisp, customer-first messaging under pressure - What makes a message land — and the common pitfalls even pros fall into - Practical, memorable lessons for crafting sharper copy in your day-to-day work

The most successful go-to-market motions happen when sales and product marketing work as one. In this fireside chat, enablement and PMM leaders share how collaboration on enablement content, messaging, and competitive insight directly shapes revenue outcomes. Expect candid conversation on what great enablement looks like in practice — from building assets that actually get used to driving alignment on positioning and deal strategy. You’ll leave with practical lessons on how PMMs can elevate sales performance and prove measurable impact on the bottom line. Key learnings: - What sales teams really need from PMMs to close deals faster and more effectively - How to build enablement programs that drive adoption, confidence, and consistency - Tactics for measuring and communicating the revenue impact of great enablement