As a PMM, showing your value and the direct impact you have on the business can often be challenging. In this session, we’ll dive into practical strategies that help PMMs demonstrate their contributions, tie their work to company goals, and build credibility with leadership and cross-functional teams. Key takeaways from this session include: - Quantifying Success: Learn how to track and present key metrics such as product adoption, campaign ROI, and customer retention that clearly showcase your impact. - Aligning with Business Goals: Discover how to ensure your product marketing initiatives are tightly aligned with overall company objectives, making your contributions more visible and valued. - Cross-Functional Collaboration: Explore techniques to strengthen relationships with sales, product, and customer success teams, positioning yourself as a critical partner in driving growth. By the end of this session, you'll have actionable frameworks and tools to elevate the visibility of your role and solidify your position as a key contributor to the organization’s success.