24 February 2026 14:00 - 14:45
Message match: The ultimate PMM copy showdown starring.... You!
It’s time to put your messaging skills to the test. In this high-energy, hands-on showdown, each table will receive a brief for a fictional product and race to craft the most compelling strapline, landing page copy, and key message. Submissions will go head-to-head via Slido, where our expert panel will react live — celebrating brilliance, dissecting misses, and sharing real-world lessons along the way. It’s fast, collaborative, and guaranteed to sharpen your storytelling instincts — because in this room, you’re the star of the teardown.
Key learnings:
- How to turn a product brief into crisp, customer-first messaging under pressure
- What makes a message land — and the common pitfalls even pros fall into
- Practical, memorable lessons for crafting sharper copy in your day-to-day work
25 February 2026 13:30 - 16:00
Strategic Narrative Certified: Masters
Get certified with our hands-on two and a half hour Strategic Narrative Certified: Masters training and unlock lifetime access to the OnDemand course curriculum.
Redefine your product's positioning and learn to craft interactive storylines that shape user experiences, differentiate your brand, and create lasting market impact.
Pre-registration required.