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Event starts in:
16

days :

7

: hours :

35

minutes

44

until Product Marketing Summit starts

February 11 & 12, 2025
Hilton Austin
500 East 4th Street
Austin

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agenda

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What's on
February 11
February 12
February 11
February 11
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Casey Moujaes, VP US Vendor Marketing and Global Product Marketing, The Knot Worldwide
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09:15
Main stage
Working with technical founders as a PMM
Hira Saeed, Marketing Director, WrangleWorks
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09:45
Main stage
Why your insights are failing: How AR and Product Marketing can team up to finally drive real change
Rick Nash, CEO, Spotlight
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10:15
Main stage
Marketing to buyers vs users: Navigating the challenges of technical B2B marketing
Saifuddin Gunja, Director of Product Marketing, GitHub
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
A deep dive into strategic win-loss analysis
Cameron Turnbow, Senior Director of Customer Success, Clozd
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11:45
Main stage
Fireside chat: Adapting PMM strategies for companies at different stages of growth
Sierra Hack, Director of Vrbo B2B Product Marketing, Expedia Group
Aria Jelinek, Director of Marketing, Prelude
Sarah Milbrath, Senior Director of Product Marketing, The Knot Worldwide
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Panel: What do we want from PMMs? Tips and tricks from your cross-functional partners
Daniella Latham, Principal Product Marketing Manager, Atlassian
Richa Taldar, Staff Product Manager, Walmart
Frank Boosman, Global Head of Data Center Learning Customer Success, AWS
Chelsey Groh, Head of Sales Enablement & Operations, Netchex
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14:15
Main stage
Empowering sales, increasing productivity and accelerating Go-To-Market: AI and marketing in the hybrid work era
Scott Crawford, Director of Product Marketing - DWS, Lenovo
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14:45
Main stage
Quantifying success: A framework for demonstrating PMM impact and proving your value
James Harper, Director of Product Marketing, Virtana
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15:15
Exhibition and networking
Coffee break
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15:45
Main stage
Strategies for global go-to-market success
Nicole Watson, Director of Product Marketing, Salesforce
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16:15
Main stage
Finding the freemium threshold: Driving growth without undermining value
Rachel Revoy, Director of Product Marketing, FutureThink
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16:45
Main stage
Chairperson closing remarks
Casey Moujaes, VP US Vendor Marketing and Global Product Marketing, The Knot Worldwide
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17:00
Exhibition and networking
Happy hour
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February 12
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Casey Moujaes, VP US Vendor Marketing and Global Product Marketing, The Knot Worldwide
See the details
09:15
Main stage
Navigating the AI landscape: Revolutionize the PMM process by integrating digital assistants into your strategy
Scott Baker, CMO and VP of IBM Infrastructure Portfolio Product Marketing, IBM
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09:45
Main stage
From data to storytelling: Leveraging qualitative data and campaign performance to create deeper narratives
Chris Apaliski, VP of Product Marketing, J.P Morgan
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10:15
Main stage
Networking roundtables: Overcome your biggest challenge as a PMM
Apurva Manvar, Chief of Staff to VP, B2B Product Marketing, Adobe
Roger Marszalek, Director of Product Marketing and Market Strategy, CAE
Talya Heller, Competitive Positioning and GTM Consultant, Founder, Down to a T
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
Crystal Crouch, Founder - Product Marketing Consultant (Marketing Spark), Product Marketing Alliance
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11:00
Exhibition and networking
Coffee break
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11:30
Main stage
Most important product marketing skills to master for 2025: AI and Empathy
Candace Collins, Head of Product Marketing, BrightHire
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12:00
Main stage
Panel: Messaging review or revamp? How to align product, pricing, and messaging with market needs
Anastacia Darby, Associate Director of Product Marketing, Khoros
Ren Taylor, Director of Product Marketing, Heretto
James Honey, Director of Product Marketing, SailPoint
Jesse Lopez, Director of Product Marketing, Dandy
Crystal Crouch, Founder - Product Marketing Consultant (Marketing Spark), Product Marketing Alliance
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12:45
Exhibition and networking
Lunch break
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13:45
Main stage
The buyer’s journey unpacked: Informational needs and outbound marketing alignment
Jayson Gehri, VP of Product & Customer Marketing, Delinea
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14:15
Main stage
From thought leader to market leader: Leveraging thought leadership and influencer marketing for product success
Priyanka Tiwari, Product Marketing Lead, AWS
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14:45
Main stage
Power partners: Bridging product marketing and demand gen for maximum impact
Meghna Roy, SVP of Product Management, Ocelot
Martha Aviles, Ellev8 Founder
Christine Lee, VP of Product Marketing, Elsevier
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15:15
Main stage
Chairperson closing remarks
Casey Moujaes, VP US Vendor Marketing and Global Product Marketing, The Knot Worldwide
See the details
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Watch last year's
highlights...

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Messaging your AI pricing model

Ismail Madni, Senior Director of Product Marketing, Mimecast

Doing more with less - Succeeding as a PMM in the current climate

Lauren Lensing, Director of Product Marketing, Black Crow AI

Alex Babar, VP of Solutions, Brinqa

Daniella Latham, Senior Product Marketing Manager, Atlassian

Reimagine product marketing with generative AI

Kip Yego, Program Director of Product Marketing, IBM

Get tickets for this year's summit

We’re bringing together the brightest minds in product marketing for two days of limitless networking, learning and conversation so you can:

- Enhance your product marketing playbook with proven tactics.

- Harness the latest trends and AI tools.

- Network with like-minded PMM professionals and find career-changing mentors.

- Demonstrate the ROI of product marketing and align with your leadership’s vision.

Austin
February 11 - 12, 2025

Register now

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