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Event starts in:
48

days :

18

: hours :

18

minutes

41

until early bird rates end

February 24 & 25, 2026
Hilton Austin
500 East 4th Street
Austin

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Testimonials
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“

Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Day one - Identify and activate core growth levers

Discover the programs and partnerships that fuel growth, like competitive intel, analyst relations, and customer & market insights, all whilst building the cross-functional relationships PMMs need to thrive.

“

Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Day two - Accelerate revenue impact

Turn your hard work into revenue impact by operationalizing AI, refining messaging and enablement, and driving measurable value through every stage of the customer lifecycle.

“

Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Breakout track - PMM Leaders Roundtables

Connect with peers in candid discussions on building high-performing PMM teams, leading through change, and defining what the next era of PMM leadership looks like.

What's on
Day one - February 24
Day one - PMM Leaders Roundtables
Day two - February 25
Day two - PMM Leaders Roundtables
Day one - February 24
Day one - February 24
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Redefining success through KPIs for the product marketing in 2026
Lax Madapaty, Global Head of Product Marketing, PayPal
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09:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
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10:15
Main stage
From noise to insight: Decoding market signals to drive the next wave of growth
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Vice President of Global Product Marketing, Spryker
Laurel Chick, GTM Product Lead, JLL Technologies
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12:00
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
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14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
Establishing a competitive intelligence engine for growth
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16:00
Main stage
Blurring the lines: How PMM, content, and analyst relations can win together
Shannon Jones, Senior Director of Product Marketing, Hewelett Packard Enterprise
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16:30
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
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17:00
Main stage
Chairperson closing remarks
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Day one - PMM Leaders Roundtables
11:15
Main track
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
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15:30
Main track
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
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Day two - February 25
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson, Senior Director of AI Product Marketing, SAP
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09:45
Main stage
Roundtables
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10:30
Exhibition and networking
Coffee break
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11:00
Main stage
Firesdie chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Cherise Washington, Principal Product Marketing Manager, LinkedIn
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11:30
Main stage
The new GTM blueprint: Making every go-to-market motion a revenue driver
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12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director of Product Marketing, Dell Technologies
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Vice President of Product Marketing, Sprinklr
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14:00
Main stage
Owning the experience - How PMMs are powering onboarding and retention
JK Lialias, Senior Director, Head of Platform & AI Product Marketing, Splunk
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14:45
Main stage
Chairperson closing remarks
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17:00
Exhibition and networking
Happy hour
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Day two - PMM Leaders Roundtables
09:45
Main track
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, PayPal
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11:00
Main track
PMM Leaders Roundtables - How to earn, own, and excel in your first PMM leadership role
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Watch last year's
top session.....

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Messaging your AI pricing model - James Harper, Director of Product Marketing at Virtana

Doing more with less - Succeeding as a PMM in the current climate

Lauren Lensing, Director of Product Marketing, Black Crow AI

Alex Babar, VP of Solutions, Brinqa

Daniella Latham, Senior Product Marketing Manager, Atlassian

Reimagine product marketing with generative AI

Kip Yego, Program Director of Product Marketing, IBM

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of networking, learning, and discussion that lasts well beyond the summit:

- Update your product marketing playbook with the latest tactics & innovations.

- Leverage the full power of AI for advanced optimization & peronalization.

- Network with like-minded PMM pros and forge career-changing connections.

- Clearly measure & demonstrate your ROI as you align with core business goals.

Austin
February 24 - 25, 2026

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