Speakers
Agenda ▼
Why attendPartnersVenue
Locations ▼

Partner with us

Register now

Request to partner

Register now

Event starts in:
33

days :

8

: hours :

30

minutes

4

until the summit - early bird tickets now sold out

February 24 & 25, 2026
Hilton Austin
500 East 4th Street
Austin

View the
agenda

Sponsor

Download brochure

Buy tickets

Testimonials
Your text goes here. Insert your content, thoughts, or information in this space.
“

Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Main stage | Identify & activate core growth levers

Master the foundation of product marketing excellence then put these to work with the frameworks and playbooks you need to integrate AI, scale your GTM strategy, and drive cross-functional success.

Main stage agenda

“

Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Breakouts | Leaders roundtables

Connect with peers in candid roundtables discussing high-performing teams, change management, and defining the next era of PMM leadership.

“

Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Training | Get certified

Maximize your time out the office and get certified. Choose from:

  • Product Marketing Core: Certified

  • Competitive Intelligence: Certified

  • Messaging: Certified

What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Casey Moujaes, VP US Vendor Marketing and Global Product Marketing, The Knot Worldwide
Tom Crist, Principal, Head of Consulting Practice, Fluvio
See the details
09:15
Main stage
Redefining success through KPIs for the product marketing in 2026
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
09:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
See the details
10:15
Main stage
From noise to insight: Decoding market signals to drive the next wave of growth
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Main stage
What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Vice President of Global Product Marketing, Spryker
Laurel Chick, GTM Product Lead, JLL Technologies
Hunter Bickford, Vice President of Product Marketing, Publicis Media
See the details
11:15
PMM Leaders Roundtables
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
12:00
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Brittany Shulman, Product Marketing Manager, Expedia
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage
The PMM Influence Playbook: how to lead without authority
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
15:30
PMM Leaders Roundtables
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
See the details
16:00
Main stage
Blurring the lines: How PMM, content, and analyst relations can win together
Shannon Jones, Senior Director of Product Marketing, Hewlett Packard Enterprise
See the details
16:30
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
See the details
17:00
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
Rohini Rege, Shorts & GenAI Growth Marketing Lead, YouTube
See the details
17:30
Main stage
Chairperson closing remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
See the details
Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Casey Moujaes, VP US Vendor Marketing and Global Product Marketing, The Knot Worldwide
See the details
09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson, Senior Director of AI Product Marketing, SAP
See the details
09:45
Main stage
Networking roundtables - Choose your discussion!
Allyson Root, Director of Product Marketing, Zuora
Brittany Shulman, Product Marketing Manager, Expedia
See the details
09:45
PMM Leaders Roundtables
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, PayPal
See the details
10:30
Exhibition and networking
Coffee break
See the details
11:00
Main stage
Fireside chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Lizzy Gaston, Head of Product Marketing Strategy, Epicor
See the details
11:00
PMM Leaders Roundtables
PMM Leaders Roundtables - Do You Really Want to Manage a Bunch of Product Marketers?
Steven Choi, Principal Product Marketing Manager, TransUnion
See the details
11:30
Main stage
The PMM Pivot: Why Strategic Questioning, Not Content Volume, Will Drive Enterprise Value in an AI World
Rachel Macik, Head of Product Marketing & GTM, FIS
See the details
12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director of Product Marketing, Dell Technologies
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Senior Director of Product Marketing, Sprinklr
See the details
14:00
Main stage
Owning the experience - How PMMs are powering onboarding and retention
JK Lialias, Senior Director, Head of Platform & AI Product Marketing, Splunk
See the details
14:00
Training: Get certified
Competitive Intelligence certified
Angela Troccoli, Vice President of Global Product Marketing, Spryker
See the details
14:00
Training: Get certified
Messaging certified
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
14:30
Main stage
Retention Starts With Relevance: Mastering Personalised Product Experiences
Rachel Macik, Head of Product Marketing & GTM, FIS
See the details
15:00
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition and networking
Happy hour
See the details
Gallery
Your text goes here. Insert your content, thoughts, or information in this space.
Image One
Image description
Image Two
Image description
Image Three
Image description

Watch last year's
top session.....

Your text goes here. Insert your content, thoughts, or information in this space.
Button
Button

Messaging your AI pricing model - James Harper, Director of Product Marketing at Virtana

Doing more with less - Succeeding as a PMM in the current climate

Lauren Lensing, Director of Product Marketing, Black Crow AI

Alex Babar, VP of Solutions, Brinqa

Daniella Latham, Senior Product Marketing Manager, Atlassian

Reimagine product marketing with generative AI

Kip Yego, Program Director of Product Marketing, IBM

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of networking, learning, and discussion that lasts well beyond the summit:

- Update your product marketing playbook with the latest tactics & innovations.

- Leverage the full power of AI for advanced optimization & personalization.

- Network with like-minded PMM pros and forge career-changing connections.

- Clearly measure & demonstrate your ROI as you align with core business goals.

Austin
February 24 - 25, 2026

Secure your ticket

Useful links

Contact us

Privacy

made with Acara

Join the conversation