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Event starts in:
12

days :

10

hours :

47

minutes

9

until the summit - Roundtables now 70% full!

February 24 & 25, 2026
Hilton Austin
500 East 4th Street
Austin

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Testimonials
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“

Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Main stage | Identify & activate core growth levers

Master the foundations of PMM excellence and discover the real-world frameworks and playbooks to integrate AI, scale your GTM strategy, and drive cross-functional success.

Main stage agenda

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Breakouts | Leaders roundtables

Connect with peers in candid roundtables discussing high-performing teams, change management, and defining the next era of PMM leadership.

“

Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

In-person training | Get certified

Maximize your time out the office and get certified. Choose from:

  • AI for Product Marketing Certified: Masters

  • Strategic Narrative Certified: Masters

Get certified

What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
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09:15
Main stage
Delivering growth through product marketing
Lax Madapaty, Global Head of Product Marketing, RealPage
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09:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
Natasha Morgan, Global Vice President of Product Marketing, Simpro Software
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10:15
Main stage
From noise to insight: Decoding market signals to drive the next wave of growth
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
What do your key cross-functional partners really want from PMMs?
Angela Troccoli, Head of Marketing, Revecore
Laurel Chick, GTM Product Lead, JLL Technologies
Hunter Bickford, Vice President of Product Marketing, Publicis Media
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11:15
PMM Leaders Roundtables
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
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12:00
Main stage
AI SDRs Are Great at Talking And Bad at Converting
Andy Walters, CEO & Founder, Agent.press
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
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14:00
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
Brittany Shulman, Product Marketing Manager, Expedia Group
Michaela Jacobsberg-Reiss, Senior Director of Product Marketing, Medable
James Harper, Director of Product Marketing, Virtana
Andrea Paez, Director of Product Marketing, Flash
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
The PMM Influence Playbook: how to lead without authority
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
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15:30
PMM Leaders Roundtables
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
Nick Moore, Lead Product Marketing Consultant, Fluvio
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16:00
Main stage
Blurring the lines: How PMM, content, and analyst relations can win together
Shannon Jones, Senior Director of Product Marketing, Hewlett Packard Enterprise
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16:30
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
Seth Lowery, Vice President of Marketing, Octane
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17:00
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
Rohini Rege, Shorts & GenAI Growth Marketing Lead, YouTube
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17:30
Main stage
Chairperson closing remarks
Tom Crist, Principal, Head of Consulting Practice, Fluvio
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17:30
Main stage
Happy hour
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Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
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09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
Natalie Patterson, Senior Director of AI Product Marketing, SAP
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09:45
Main stage
Networking roundtables - Choose your discussion!
Allyson Root, Director of Product Marketing, Zuora
Brittany Shulman, Product Marketing Manager, Expedia Group
Darin Reffitt, Director of Product Marketing, Core Applications, Guidewire Software
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09:45
PMM Leaders Roundtables
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
Lax Madapaty, Global Head of Product Marketing, RealPage
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10:30
Exhibition and networking
Coffee break
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11:00
Main stage
Fireside chat - Enabling for impact: How PMMs and enablement teams drive revenue together
Lizzy Gaston, Head of Product Marketing Strategy, Epicor
James Harper, Director of Product Marketing, Virtana
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11:00
PMM Leaders Roundtables
PMM Leaders Roundtables - Do You Really Want to Manage a Bunch of Product Marketers?
Steven Choi, Principal Product Marketing Manager, TransUnion
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11:30
Main stage
Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty
Todd Alsup, Former VP of Product Marketing, Demandbase
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12:00
Main stage
Fueling the funnel: Designing content that drives demand and adoption
Tina Reddy, Director Product Marketing, DC GPU, AMD
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Deepika Pillai, Product & Partner Marketing Lead, Indeed
Carlos Aragon, Senior Director of Product Marketing, Sprinklr
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14:00
Main stage
Owning the experience - How PMMs are powering onboarding and retention
JK Lialias, Senior Director, Head of Platform & AI Product Marketing, Splunk
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14:30
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
Doug Kimball, Senior Director of Product Marketing, Digital Science
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15:00
Main stage
Chairperson closing remarks
Drew Giovannoli, Chief Product Marketer, Buried Wins
See the details
15:00
Training: Get certified
AI for Product Marketing Certified: Masters
Priyanka Tiwari, Product Marketing Lead, AWS
See the details
15:00
Training: Get certified
Strategic Narrative Certified: Masters
See the details
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Watch last year's
top session.....

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Messaging your AI pricing model - James Harper, Director of Product Marketing at Virtana

Doing more with less - Succeeding as a PMM in the current climate

Lauren Lensing, Director of Product Marketing, Black Crow AI

Alex Babar, VP of Solutions, Brinqa

Daniella Latham, Senior Product Marketing Manager, Atlassian

Reimagine product marketing with generative AI

Kip Yego, Program Director of Product Marketing, IBM

Limited passes

remaining

We’re bringing together the brightest minds in product marketing for two days of networking, learning, and discussion that lasts well beyond the summit:

- Update your product marketing playbook with the latest tactics & innovations.

- Leverage the full power of AI for advanced optimization & personalization.

- Network with like-minded PMM pros and forge career-changing connections.

- Clearly measure & demonstrate your ROI as you align with core business goals.

Austin
February 24 - 25, 2026

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