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Event starts in:

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February 11 & 12, 2025
Hilton Austin
500 East 4th Street
Austin

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What's on
February 11
February 12
February 11
February 11
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Quantifying success: A framework for demonstrating PMM impact and proving your value
James Harper, Director of Product Marketing, Virtana
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09:45
Main stage
Marketing to buyers vs users: Navigating the challenges of technical B2B marketing
Saifuddin Gunja, Director of Product Marketing, GitHub
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10:15
Main stage
Empowering sales and breaking into new markets: Strategic positioning with channel partners in the hybrid work era
Scott Crawford, Director of Product Marketing - DWS, Lenovo
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Harnessing the power of strategic win-loss analysis to gain a competitive edge
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11:45
Main stage
Fireside chat: Adapting PMM strategies for companies at different stages of growth
Sierra Hack, Director of Vrbo B2B Product Marketing, Expedia Group
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
From data to storytelling: Leveraging qualitative data and campaign performance for deeper narratives
Chris Apaliski, VP of Product Marketing, J.P Morgan
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14:00
Main stage
Strategies for global go-to-market success
Nicole Watson, Director of Product Marketing, Salesforce
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14:30
Main stage
Panel: Mastering prioritization and resource allocation as a PMM
Nisha Goklaney, Director of Product Marketing, Hubspot
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15:15
Exhibition and networking
Coffee break
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15:45
Main stage
Battle cards to bottom line: Revealing the magic behind competitive intelligence
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16:15
Main stage
Finding the freemium threshold: Driving growth without undermining value
Rachel Revoy, Director of Product Marketing, FutureThink
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16:45
Main stage
Chairperson closing remarks
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February 12
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Navigating product marketing: Avoiding common mistakes
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09:45
Main stage
Navigating the AI landscape: Revolutionize the PMM process by integrating digital assistants into your strategy
Scott Baker, CMO and VP of IBM Infrastructure Portfolio Product Marketing, IBM
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10:15
Main stage
Achieving more with less: A playbook for success as a startup product marketer
Candace Collins, Head of Product Marketing, BrightHire
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Networking roundtables: Overcome your biggest challenge as a PMM
Pablo Garcia Cano, Director of Product Marketing, Veho
Apurva Manvar, Chief of Staff to VP, Product Marketing, Adobe
Michael Roehricht, Director of Product Marketing, GoDaddy
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12:00
Main stage
Panel: Messaging review or revamp? How to align product, pricing, and messaging with market needs
Anastacia Darby, Associate Director of Product Marketing, Khoros
Ismail Madni, Senior Director of Product Marketing and Pricing Strategy, Mimecast
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12:45
Exhibition and networking
Lunch break
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13:45
Main stage
The buyer’s journey unpacked: Informational needs and outbound marketing alignment
Jayson Gehri, VP of Product & Customer Marketing, Delinea
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14:15
Main stage
From thought leader to market leader: Leveraging thought leadership and influencer marketing for product success
Priyanka Tiwari, Product Marketing Lead, AWS
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14:45
Main stage
The art of competitive positioning: Strategies for differentiation
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15:15
Main stage
Chairperson closing remarks
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Watch last year's
highlights...

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Messaging your AI pricing model

Ismail Madni, Senior Director of Product Marketing, Mimecast

Doing more with less - Succeeding as a PMM in the current climate

Lauren Lensing, Director of Product Marketing, Black Crow AI

Alex Babar, VP of Solutions, Brinqa

Daniella Latham, Senior Product Marketing Manager, Atlassian

Reimagine product marketing with generative AI

Kip Yego, Program Director of Product Marketing, IBM

Get tickets for this year's summit

We’re bringing together the brightest minds in product marketing for two days of limitless networking, learning and conversation so you can:

- Enhance your product marketing playbook with proven tactics.

- Harness the latest trends and AI tools to drive innovation.

- Network with like-minded PMM professionals and find career-changing mentors.

- Demonstrate the ROI of product marketing and align with your leadership’s vision.

Austin
February 11 - 12, 2025

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