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Event starts in:
66

days :

23

hours :

59

minutes

17

until early bird rates end

February 24 & 25, 2027
Austin

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Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Main stage | Identify & activate core growth levers

Master the foundations of PMM excellence and discover the real-world frameworks and playbooks to integrate AI, scale your GTM strategy, and drive cross-functional success.

Main stage agenda

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Breakouts | Leaders roundtables

Connect with peers in candid roundtables discussing high-performing teams, change management, and defining the next era of PMM leadership.

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

In-person training | Get certified

Maximize your time out the office and get certified. Choose from:

→ AI for Product Marketing Certified: Masters

→ Strategic Narrative Certified: Masters

Get certified

What's on
Main stage
Exhibition and networking
PMM Leaders Roundtables
Training: Get certified
Day 1 | Feb 24
Day 2 | Feb 25
Day 1 | Feb 24
Day 1 | Feb 24
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Delivering growth through product marketing
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09:45
Main stage
How to Go from Experimenting with AI to a Repeatable AI Workflow for Product Marketing
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10:15
Exhibition and networking
Coffee break
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10:45
Main stage
Panel - What do your key cross-functional partners really want from PMMs?
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11:15
PMM Leaders Roundtables
PMM Leaders Roundtables - Building strategic partnerships with the C-suite
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11:30
Main stage
AI SDRs Are Great at Talking And Bad at Converting
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12:00
Main stage
Enterprise-level messaging that moves: Turning product value into emotional resonance
Chris Apaliski, VP of Product Marketing, J.P Morgan
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Message match: The ultimate PMM copy showdown starring.... You!
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14:15
Main stage
Interactive Demo 101
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14:45
Main stage
Sharpening the aim - Redefining your ICP as a growth lever
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15:15
Exhibition and networking
Coffee break
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15:30
PMM Leaders Roundtables
PMM Leaders Roundtables - Leading through change: How PMM teams navigate transformation
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15:45
Main stage
From practitioner to thought leader: Building your brand beyond the company walls
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16:15
Main stage
The PMM Influence Playbook: how to lead without authority
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16:45
Main stage
Chairperson closing remarks
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17:00
Main stage
Happy hour
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Day 2 | Feb 25
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Scaling enterprise product marketing in the age of AI: How to stand out in a noisy market
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09:45
Main stage
Networking roundtables - Choose your discussion!
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09:45
PMM Leaders Roundtables
PMM Leaders Roundtables - Building and evolving high-impact PMM teams
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10:30
Exhibition and networking
Coffee break
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11:00
Main stage
Fireside chat - Enabling for impact: How PMMs and enablement teams drive revenue together
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11:00
PMM Leaders Roundtables
PMM Leaders Roundtables - Do You Really Want to Manage a Bunch of Product Marketers?
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11:30
Main stage
Fueling the funnel: Designing content that drives demand and adoption
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12:00
Main stage
Fireside chat: Defining, tracking, and communicating PMM Success
Carlos Aragon, Senior Director of Product Marketing, Sprinklr
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12:30
Exhibition and networking
Lunch break
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13:30
Main stage
Getting executive buy-in for Win/Loss - Driving to revenue outcomes
Doug Kimball, Head of Marketing, Red Sky Health
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13:30
Training: Get certified
AI for Product Marketing Certified: Masters
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14:00
Main stage
Fireside chat - Growth, PMM & the Vanishing Org Chart
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Watch last year's
top session.....

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Messaging your AI pricing model - James Harper, Director of Product Marketing at Virtana

Doing more with less - Succeeding as a PMM in the current climate

Lauren Lensing, Director of Product Marketing, Black Crow AI

Alex Babar, VP of Solutions, Brinqa

Daniella Latham, Senior Product Marketing Manager, Atlassian

Reimagine product marketing with generative AI

Kip Yego, Program Director of Product Marketing, IBM

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of networking, learning, and discussion that lasts well beyond the summit:

- Update your product marketing playbook with the latest tactics & innovations.

- Leverage the full power of AI for advanced optimization & personalization.

- Network with like-minded PMM pros and forge career-changing connections.

- Clearly measure & demonstrate your ROI as you align with core business goals.

Austin
February 24 - 25, 2026

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