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January 21, 2026

Palo Alto

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Your ticket gets you complimentary access to all sessions across the 5 colocated tracks.

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What's on

Launch by PMA

Optimize by ROA

Momentum by GTMA

Catalyst by SEC

Expand by CSC

Launch by PMA

08:00

Exhibition and networking

Registration and networking breakfast

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09:00

Main track

Chairperson opening remarks

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09:15

Main track

The next era of PMM: Owning the mandate at the center of GTM

Harsh Jawharkar, VP, Product Marketing, PagerDuty

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09:45

Main track

Positioning power plays: How to win exec buy-in and lock in your narrative

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10:15

Main track

Supercharged marketing: From gamified messaging to AI-powered everything

Christopher Marin, Associate VP Digital Marketing, Inovalon

Lanie Schenkelberg, Vice President, Product Marketing, Inovalon

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10:45

Exhibition and networking

Coffee break

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11:15

Main track

Panel - PMM GTM horror stories (and how we survived them)

Karen Zhang, Former Head of Product Marketing, Fashion, eBay

Maura Tuohy Di Muro, Head of Product Marketing, Roblox

Marc Canabou, VP, B2B and Product Marketing, Visa

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12:00

Main track

Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook

Olga Levchik, Head of Competitive Intelligence, Culture Amp

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12:45

Exhibition and networking

Lunch break

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13:45

Exhibition and networking

Table talks: Expert-led PMM roundtables

Knut Melvær, Head of Developer Community and Education, Sanity

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14:30

Main track

Breaking GTM inertia: Leading change across silos and distributed teams

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15:00

Main track

Unlocking growth through pricing power

Jon Rooney, VP, Product Marketing, Box

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15:30

Exhibition and networking

Coffee break

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16:00

Main track

Fireside chat – Alignment without slowdown: Mastering GTM orchestration

Yelena Kozlova, VP, Marketing, Finch

Neel Patel, Head of AI, Product Marketing, Asana

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16:30

Main track

PMMs - You don’t need to throw out the GTM playbook because of AI

Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor

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17:00

Main track

Closing remarks

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17:00

Exhibition and networking

Happy hour

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Optimize by ROA

09:15

Main track

Change management in RevOps: Turning disruption into opportunity

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09:45

Main track

Becoming a strategic partner: How RevOps influences executive decision-making

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10:15

Main track

Panel - Align to accelerate: The power of true cross-team collaboration

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11:30

Main track

Humans vs. Bots: Who really owns revenue?

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12:00

Main track

Revenue at the speed of the customer: Adaptive RevOps for the modern market

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14:15

Main track

The RevOps of tomorrow: Predictive models and revenue forecasting in real time

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14:45

Main track

Revenue resilience: Operating in a volatile market

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15:45

Main track

Exposing hidden growth leaks: Predict, detect, accelerate

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16:15

Main track

Panel - RevOps 2.0: Shaping the future of revenue operations

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Momentum by GTMA

09:15

Main track

Panel: Aligning product, marketing, sales, and CS before you launch

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10:00

Main track

Evidence-based ICP and segmentation

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11:00

Main track

Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick

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11:30

Main track

Panel: Choosing and sequencing GTM motions: a decision framework

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12:15

Main track

The GTM launch playbook: Aligning teams, tools, and timing for market impact

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14:30

Main track

Predicting the switch: VOC in the age of AI

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15:00

Main track

Real-time enablement: AI coaching, roleplays, and deal support during launch

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16:00

Main track

From adoption to expansion: building a repeatable NRR engine

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16:30

Main track

Lessons learned: turning launch data into the next-quarter GTM plan

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Catalyst by SEC

09:15

Main track

Ruthless adaptation: Elevating sales enablement to a board-level conversation

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09:45

Main track

Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget

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10:15

Main track

Building a content engine sellers actually use

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11:15

Main track

AI that sells: Real enablement use cases you can steal

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11:45

Main track

Turning conversation data into coaching that closes deals

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12:15

Main track

From training to transformation: Pivoting enablement into a true growth engine

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14:30

Main track

Mastering change management: Turning enablement launches into lasting behavior

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15:15

Main track

Building your charter, operating model, and metrics

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16:15

Main track

Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine

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Expand by CSC

09:15

Main track

The language of expansion: Communicating value that matters

Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact

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09:45

Main track

Pooled CS teams: Efficient, expandable, and customer-centric

Laurence Leong, Head of Scaled Customer Success, Okta

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10:15

Main track

Why great work isn’t always enough: Expand your career

Jen Gussman, Director, Customer Success Account Management, Microsoft

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11:45

Main track

Interactive roundtable discussions: Aligning CS with GTM strategy

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13:30

Main track

Panel | Scaling and expanding customer success: The AI advantage

Harita Salvi, Senior Director, Global Customer Success, Jumpcloud

Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify

Aabhas Lal, Director, Customer Success, Securonix

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15:45

Main track

Panel | The revenue side of CS: Renewal and expansion strategies that work

Paul Kelley, Director of Customer Success, Earnin

Chris Bezold, Senior Director of Customer Success, LucidLink

Lino Persi, VP, Customer Success, Oracle

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16:30

Main track

Expanding CS reach without adding headcount

Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI

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Get your ticket

early bird sale now on

Join Launch, the ultimate GTM summit for PMMs.

Lead the conversation on go-to-market and expand your perspective with unlimited access to 5 co-located tracks looking at each specialist function owning GTM.

- Sharpen your GTM skillset; refine positioning, messaging, and market research, and turn them into measurable growth drivers

- Deep-dive into distinct talks on product marketing, GTM, sales enablement, RevOps, and customer success and break down silos to scale high-impact GTM programs

- Deepen your connections with the world's premier product marketing community whilst building your network with experts from across the GTM landscape

Silicon Valley
January 21, 2026

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