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Event starts in:
41

days :

13

: hours :

23

minutes

42

until the summit

January 21, 2026
South San Francisco Conference Center
255 South Airport Boulevard
South San Francisco

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agenda

Five expert-led tracks. One 360° view of GTM.

Nail standout launches, build scalable GTM playbooks, empower sales, streamline ops with AI, and drive customer loyalty, retention, and expansion.

Use the filters to explore our multi-track agenda and customize your onsite experience.

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What's on
Product Marketing
Revenue Operations (RevOps)
Go-to-Market (GTM)
Sales Enablement
Customer Success
Product Marketing
Product Marketing
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Product Marketing
Chairperson opening remarks
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09:15
Product Marketing
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP, Product Marketing, Dropbox
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09:45
Product Marketing
Positioning power plays: How to win exec buy-in and lock in your narrative
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10:15
Product Marketing
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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10:45
Exhibition and networking
Coffee break
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11:15
Product Marketing
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura Tuohy Di Muro, Head of Product Marketing, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
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12:00
Product Marketing
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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12:45
Exhibition and networking
Lunch break
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13:45
Exhibition and networking
Table talks: Expert-led PMM roundtables
Knut Melvær, Head of Developer Community and Education, Sanity
Ori Broit, Director of Product Marketing, Splunk
Neel Patel, Head of AI, Product Marketing, Asana
Langley Barth, Staff Product Marketing Manager, Intuit
Rufeda Ali, Customer Success Manager | Marketing, Amazon
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14:30
Product Marketing
The Power of human connection in GTM
Abby Laursen, Senior Director of Product Marketing, Snap Inc
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15:00
Product Marketing
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
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15:30
Exhibition and networking
Coffee break
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16:00
Product Marketing
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
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16:30
Product Marketing
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
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17:00
Product Marketing
Closing remarks
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17:00
Exhibition and networking
Happy hour
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Revenue Operations (RevOps)
09:15
Optimize by Revenue Operations Alliance
Change management in RevOps: Turning disruption into opportunity
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09:45
Optimize by Revenue Operations Alliance
Becoming a strategic partner: How RevOps influences executive decision-making
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10:15
Optimize by Revenue Operations Alliance
Panel - Align to accelerate: The power of true cross-team collaboration
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11:30
Optimize by Revenue Operations Alliance
Humans vs. Bots: Who really owns revenue?
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12:00
Optimize by Revenue Operations Alliance
Revenue at the speed of the customer: Adaptive RevOps for the modern market
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14:15
Optimize by Revenue Operations Alliance
The RevOps of tomorrow: Predictive models and revenue forecasting in real time
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14:45
Optimize by Revenue Operations Alliance
Revenue resilience: Operating in a volatile market
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15:45
Optimize by Revenue Operations Alliance
Exposing hidden growth leaks: Predict, detect, accelerate
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16:15
Optimize by Revenue Operations Alliance
Panel - RevOps 2.0: Shaping the future of revenue operations
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Go-to-Market (GTM)
09:15
Momentum by GTM Alliance
Panel: Aligning product, marketing, sales, and CS before you launch
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10:00
Momentum by GTM Alliance
Evidence-based ICP and segmentation
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11:00
Momentum by GTM Alliance
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
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11:30
Momentum by GTM Alliance
Panel: Choosing and sequencing GTM motions: a decision framework
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12:15
Momentum by GTM Alliance
The GTM launch playbook: Aligning teams, tools, and timing for market impact
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14:30
Momentum by GTM Alliance
Predicting the switch: VOC in the age of AI
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15:00
Momentum by GTM Alliance
Real-time enablement: AI coaching, roleplays, and deal support during launch
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16:00
Momentum by GTM Alliance
From adoption to expansion: building a repeatable NRR engine
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16:30
Momentum by GTM Alliance
Lessons learned: turning launch data into the next-quarter GTM plan
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Sales Enablement
09:15
Catalyst by Sales Enablement Collective
Ruthless adaptation: Elevating sales enablement to a board-level conversation
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09:45
Catalyst by Sales Enablement Collective
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
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10:15
Catalyst by Sales Enablement Collective
Building a content engine sellers actually use
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11:15
Catalyst by Sales Enablement Collective
AI that sells: Real enablement use cases you can steal
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11:45
Catalyst by Sales Enablement Collective
Turning conversation data into coaching that closes deals
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12:15
Catalyst by Sales Enablement Collective
From training to transformation: Pivoting enablement into a true growth engine
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14:30
Catalyst by Sales Enablement Collective
Mastering change management: Turning enablement launches into lasting behavior
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15:15
Catalyst by Sales Enablement Collective
Building your charter, operating model, and metrics
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16:15
Catalyst by Sales Enablement Collective
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
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Customer Success
09:15
Expand by Customer Success Collective
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
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09:45
Expand by Customer Success Collective
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
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10:15
Expand by Customer Success Collective
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
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11:45
Expand by Customer Success Collective
Interactive roundtable discussions: Aligning CS with GTM strategy
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13:30
Expand by Customer Success Collective
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
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15:45
Expand by Customer Success Collective
Panel | The revenue side of CS: Renewal and expansion strategies that work
Paul Kelley, Director of Customer Success, Earnin
Chris Bezold, Senior Director of Customer Success, LucidLink
Lino Persi, VP, Customer Success, Oracle
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16:30
Expand by Customer Success Collective
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
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Get your ticket

for the summit

Join Launch, the ultimate GTM summit for PMMs.

Lead the conversation on go-to-market and expand your perspective with unlimited access to 5 co-located tracks looking at each specialist function owning GTM.

- Sharpen your GTM skillset; refine positioning, messaging, and market research, and turn them into measurable growth drivers

- Deep-dive into distinct talks on product marketing, GTM, sales enablement, RevOps, and customer success and break down silos to scale high-impact GTM programs

- Deepen your connections with the world's premier product marketing community whilst building your network with experts from across the GTM landscape

San Francisco
January 21, 2026

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