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January 21, 2027
South San Francisco Conference Center
255 South Airport Boulevard
South San Francisco

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agenda

Five expert-led tracks. One 360° view of GTM.

Nail standout launches, build scalable GTM playbooks, empower sales, streamline ops with AI, and drive customer loyalty, retention, and expansion.

Use the filters to explore our multi-track agenda and customize your onsite experience.

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What's on
Product Marketing
Revenue Operations (RevOps)
Go-to-Market (GTM)
Sales Enablement
Customer Success
Product Marketing
Product Marketing
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Product Marketing
Chairperson opening remarks
Langley Barth, Staff Product Marketing Manager, Intuit
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09:15
Product Marketing
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, CMO & GTM Advisor
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09:45
Product Marketing
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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10:30
Exhibition and networking
Coffee break
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11:00
Product Marketing
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Advisor & Consultant, Formerly eBay & RetailMeNot
Marc Canabou, Former VP, B2B and Product Marketing, Visa
Divya Laul, Product Marketing Manager, Intuit
Nupur Bhade Vilas, Head of Product Marketing, Kustomer
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11:45
Product Marketing
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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12:30
Exhibition and networking
Lunch break
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13:30
Exhibition and networking
Table talks: Expert-led PMM roundtables
Knut Melvær, Head of Developer Community and Education, Sanity
Ori Broit, Director of Product Marketing, Splunk
Maura Tuohy Di Muro, Head of Product Marketing, Roblox
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14:30
Product Marketing
The power of human connection in GTM
Abby Laursen, Senior Director of Product Marketing, Snap Inc
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15:00
Exhibition and networking
Coffee break
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15:30
Product Marketing
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
Jon Rooney, VP, Product Marketing, Box
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16:15
Product Marketing
AI-powered GTM: Transform & accelerate your playbook, don’t throw it out
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
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16:45
Product Marketing
Closing remarks
Langley Barth, Staff Product Marketing Manager, Intuit
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17:00
Exhibition and networking
Happy hour
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Revenue Operations (RevOps)
09:15
Optimize by Revenue Operations Alliance
Change management in RevOps: Turning disruption into opportunity
Kellee Van Horne, VP, Revenue Operations, Analytics, and New Markets, Affirm
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09:45
Optimize by Revenue Operations Alliance
From failure to force multiplier: Cracking the AI success code
Arpit Sharma, VP, Revenue Operations, Informatica
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10:15
Optimize by Revenue Operations Alliance
RevOps as a strategic growth lever: AI and automation trends in 2026
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11:15
Optimize by Revenue Operations Alliance
Panel: Predictive models and revenue forecasting in real time
Gwendolyn Doi, Director, Worldwide Sales Strategy & Operations, Adobe
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12:00
Optimize by Revenue Operations Alliance
Why your best sellers should be closing 2x quota—And aren’t
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13:30
Optimize by Revenue Operations Alliance
Roundtable discussions
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14:15
Optimize by Revenue Operations Alliance
Leading go-to-market transformation for scalable growth
Kari Roberts, VP Revenue Operations & Strategy, BetterUp
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14:45
Optimize by Revenue Operations Alliance
From Insight to Impact: A Framework for Turning Data Into GTM Decisions
Jiaxi Zhu, Head, Analytics & Insights, Google
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15:45
Optimize by Revenue Operations Alliance
The Revenue Revolution—Architecting Trust in the AI-Native Go-To-Market Model
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16:15
Optimize by Revenue Operations Alliance
Panel: RevOps 2.0 - Shaping the future of revenue operations
Sandip Patil, SVP of Revenue Operations, Global Payments Inc.
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Go-to-Market (GTM)
09:15
Momentum by GTM Alliance
Panel: Aligning product, marketing, sales, and CS before you launch
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10:00
Momentum by GTM Alliance
Panel: Where AI fits, and doesn't, in the GTM stack
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11:00
Momentum by GTM Alliance
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
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11:30
Momentum by GTM Alliance
The ultimate growth playbook: Building a 0→1→100 growth engine in a hyper-competitive AI market
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12:15
Momentum by GTM Alliance
The GTM launch playbook: Aligning teams, tools, and timing for market impact
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14:30
Momentum by GTM Alliance
Predicting the switch: VOC in the age of AI
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15:00
Momentum by GTM Alliance
Enablement's role in GTM change management
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Sales Enablement
09:15
Catalyst by Sales Enablement Collective
Ruthless adaptation: Elevating sales enablement to a board-level conversation
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09:45
Catalyst by Sales Enablement Collective
Shortening ramp time and boosting sales productivity on a lean budget
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10:15
Catalyst by Sales Enablement Collective
Distinctly human, decidedly effective: The skills that still win deals
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11:15
Catalyst by Sales Enablement Collective
The five deadly sins of partner enablement
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11:45
Catalyst by Sales Enablement Collective
Revenue activation: Stop letting insights die in dashboards - start creating behavior change
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12:15
Catalyst by Sales Enablement Collective
Fireside chat: From training to transformation - the enablement operating system
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14:30
Catalyst by Sales Enablement Collective
AI that sells: Real enablement use cases you can steal
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15:00
Catalyst by Sales Enablement Collective
Building your charter, operating model, and metrics
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16:00
Catalyst by Sales Enablement Collective
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
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Customer Success
09:15
Expand by Customer Success Collective
What sales can teach CS: Skills and mindset shift
Mark Stagi, Vice President of Customer Success & Services, pclub.io
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09:45
Expand by Customer Success Collective
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
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10:15
Expand by Customer Success Collective
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
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11:15
Expand by Customer Success Collective
Why customer education needs an engine, not a library
Justin Seeley, Sr. Learning Evangelist, Adobe
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11:45
Expand by Customer Success Collective
Interactive roundtable discussions: Aligning CS with GTM strategy
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13:30
Expand by Customer Success Collective
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
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14:15
Expand by Customer Success Collective
Signals, decisions, motions: CS as a system, not a team
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14:45
Expand by Customer Success Collective
Turning go-to-market into stay-in-market: How customer relationships drive market longevity
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15:45
Expand by Customer Success Collective
Panel | The revenue side of CS: Renewal and expansion strategies that work
Paul Kelley, Director of Customer Success, Earnin
Chris Bezold, Senior Director of Customer Success, LucidLink
Lino Persi, VP, Customer Success, Oracle
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16:30
Expand by Customer Success Collective
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
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Get your ticket

for the summit

Join Launch, the ultimate GTM summit for PMMs.

Lead the conversation on go-to-market and expand your perspective with unlimited access to 5 co-located tracks looking at each specialist function owning GTM.

- Sharpen your GTM skillset; refine positioning, messaging, and market research, and turn them into measurable growth drivers

- Deep-dive into distinct talks on product marketing, GTM, sales enablement, RevOps, and customer success and break down silos to scale high-impact GTM programs

- Deepen your connections with the world's premier product marketing community whilst building your network with experts from across the GTM landscape

San Francisco
January 21, 2026

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