Behind every polished launch or perfect campaign is a backstory of things that went horribly wrong. This panel brings those stories into the open — the failed launches, the misaligned narratives, the metrics that backfired. But more importantly, it reveals the frameworks PMMs built after the fact to make sure the same mistakes never happened again. You’ll leave with practical, battle-tested insights you won’t find in polished case studies. Key learnings: - Red flags that signal a GTM program is headed for disaster. - Crisis playbooks: how to pivot when failure is already public. - How to institutionalize lessons learned into future GTM processes.