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Marc
Canabou
VP, B2B and Product Marketing
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Marc is a seasoned product marketing executive with deep expertise in scaling fast-growth companies across payments, digital advertising, and SMB markets. A former venture capitalist turned product leader, he has a proven record of taking products from inception to $200M in revenue and guiding startups to successful acquisitions. Marc excels at strategic execution, alliance management, and sales enablement, having built GTM plans for large sales organizations and managed partnerships with Google and Microsoft. With domain knowledge spanning SaaS, search, and marketplaces, he is passionate about inspired products that solve real customer problems and coaching teams to deliver lasting impact.
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21 January 2026 11:15 - 12:00
Panel - PMM GTM horror stories (and how we survived them)
Behind every polished launch or perfect campaign is a backstory of things that went horribly wrong. This panel brings those stories into the open — the failed launches, the misaligned narratives, the metrics that backfired. But more importantly, it reveals the frameworks PMMs built after the fact to make sure the same mistakes never happened again. You’ll leave with practical, battle-tested insights you won’t find in polished case studies. Key learnings: - Red flags that signal a GTM program is headed for disaster. - Crisis playbooks: how to pivot when failure is already public. - How to institutionalize lessons learned into future GTM processes.