Launching or scaling GTM motions is rarely blocked by strategy on paper — it is blocked by organizational inertia. PMMs often face entrenched silos, distributed teams working at different speeds, and resistance to new ways of operating. This keynote explores how PMMs can become catalysts for change, building buy-in across functions and geographies to keep GTM moving forward. You will learn how to spot the hidden barriers that stall execution, how to create shared ownership without formal authority, and how to keep momentum when priorities shift. This is about more than alignment — it is about cultivating resilience and adaptability across the GTM engine. Key learnings: - How to identify and dismantle organizational inertia that slows GTM. - Practical strategies for creating buy-in across distributed, cross-functional teams. - Methods to break down silos and foster shared ownership of GTM success. - Leadership techniques to keep GTM momentum alive in times of change.