Abby Laursen leads product marketing for Snapchat’s ads business, focusing on bridging the gap between brands and Snapchatters while demonstrating how the platform’s ad products help companies achieve full-funnel success. Abby brings a deep understanding of the ads ecosystem - agency, brand, and platform - to her current role. Prior to Snap, Abby was the Director of Marketing and Consumer Communications at Nestlé, which she stepped into after leading product marketing at Facebook and Tik Tok for 5+ years, and over 7 years of experience at global ad agencies, Ogilvy and FCB Global. Based in San Francisco, California, Abby loves to do yoga, read, and spend time with her family.