What's on
WHY
HOW
WHO
WHAT
Main stage
Exhibition and networking area
Workshops
November 19 - Why & How
November 20 - Who & What
November 19 - Why & How
November 19 - Why & How
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks & theme introduction
See the details
09:30
Main stage
Claiming your seat at the table: Unlocking the strategic value of PMM ownership
Kale Zicafoose, Global Head of Product Marketing - Universal Ads, Comcast
See the details
WHY
10:00
Main stage
The 5 PMM personas you’ll meet (and be)
Brian Kracik, Head of Product Marketing, Google
See the details
WHO
10:30
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Cameron Turnbow, Senior Director of Customer Success, Clozd
See the details
11:00
Exhibition and networking area
Coffee break
See the details
11:30
Main stage
From blame magnet to strategic quarterback: How to run an GTM audit that puts PMMs in control
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
HOW
12:00
Main stage
From great content to great conversation: How to finally bridge the marketing/sales divide
Tim Pollard, CEO, Oratium
See the details
HOW
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Networking roundtables - Own it: Navigate your biggest ownership challenges
See the details
14:30
Main stage
Interactive demo 101: Driving product adoption with Guideflow
Matthew Phillips, Guideflow
See the details
HOW
15:00
Main stage
Panel - Influencing beyond authority: How PMMs build impact across teams
Divya Mehra, Director of Product Marketing, Expedia Group
Aaron Kelly, Senior Director of Industry & Product Marketing, Salesforce
Chelsey Krull, Head of Product Marketing, Pindrop Security
See the details
HOW
15:45
Exhibition and networking area
Coffee break
See the details
16:15
Main stage
Positioning YOU: The PMM job search playbook for today’s market
Yi Lin Pei, Founder, Courageous Careers
See the details
WHAT
16:45
Main stage
Chairperson closing remarks & connecting the dots: Why & How to Who & What
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 20 - Who & What
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Once a product marketer, always a product marketer
Katie Beard, Director of Product Marketing, Morningstar
See the details
WHO
09:45
Main stage
The temperament advantage: Building teams to perform and thrive
Erin Ware, Director of Product Marketing, Empyrean
See the details
WHO
10:15
Main stage
Work smarter, not harder: Five automation secrets for PMMs
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
WHAT
10:45
Exhibition and networking area
Coffee break
See the details
11:15
Main stage
Building influence: Leveraging storytelling and data to engage stakeholders
Murjanatu Mutuwa, Product Marketing Lead, Walmart
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HOW
11:45
Main stage
Product marketing’s role in customer retention & success
Maria Colusi, Global Customer Marketing, Siemens
April Samuelson, Senior Product Marketing Manager, PartsSource Inc.
See the details
WHY
HOW
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
From launches to liftoff: Building a scalable engine for continuous GTM success
Taryn Knowles, Senior Director of Product Marketing, Workiva
See the details
14:00
Main stage
Fireside chat - What’s next for PMMs? Ownership, trends & the road ahead
Matthew Ziegler, Senior Director of Product Marketing, Claroty
Andrea Bailiff-Gush, Senior Director of Product Marketing, Reco
See the details
WHAT
WHO
15:15
Main stage
Chairperson closing remarks
See the details
What's on
WHY
HOW
WHO
WHAT
Main stage
Exhibition and networking area
Workshops
November 19 - Why & How
November 20 - Who & What
November 19 - Why & How
GMT -5
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Main stage
09:00 - 09:30 | GMT -5
Chairperson opening remarks & theme introduction
See the details
09:30 - 10:00 | GMT -5
Claiming your seat at the table: Unlocking the strategic value of PMM ownership
Kale
Zicafoose
Global Head of Product Marketing - Universal Ads
Comcast
WHY
See the details
10:00 - 10:30 | GMT -5
The 5 PMM personas you’ll meet (and be)
Brian
Kracik
Head of Product Marketing
Google
WHO
See the details
10:30 - 11:00 | GMT -5
Cracking the code: Unlocking critical insights through win-loss analysis
Cameron
Turnbow
Senior Director of Customer Success
Clozd
See the details
11:30 - 12:00 | GMT -5
From blame magnet to strategic quarterback: How to run an GTM audit that puts PMMs in control
Jonathan
Pipek
Go-to-Market Expert & Founder
Blue Manta
HOW
See the details
12:00 - 12:45 | GMT -5
From great content to great conversation: How to finally bridge the marketing/sales divide
Tim
Pollard
CEO
Oratium
HOW
See the details
13:45 - 14:30 | GMT -5
Networking roundtables - Own it: Navigate your biggest ownership challenges
See the details
14:30 - 15:00 | GMT -5
Interactive demo 101: Driving product adoption with Guideflow
Matthew
Phillips
Guideflow
HOW
See the details
15:00 - 15:45 | GMT -5
Panel - Influencing beyond authority: How PMMs build impact across teams
Divya
Mehra
Director of Product Marketing
Expedia Group
Aaron
Kelly
Senior Director of Industry & Product Marketing
Salesforce
Chelsey
Krull
Head of Product Marketing
Pindrop Security
HOW
See the details
16:15 - 16:45 | GMT -5
Positioning YOU: The PMM job search playbook for today’s market
Yi
Lin Pei
Founder
Courageous Careers
WHAT
See the details
16:45 - 17:00 | GMT -5
Chairperson closing remarks & connecting the dots: Why & How to Who & What
See the details
Exhibition and networking area
08:00 - 09:00 | GMT -5
Registration and networking breakfast
Collect your pass from our registration desk, grab some breakfast, mingle with your peers, and get ready to start an inspirational, action-packed day filled with valuable product marketing insights and strategies.
See the details
11:00 - 11:30 | GMT -5
Coffee break
See the details
12:45 - 13:45 | GMT -5
Lunch break
Carry on discussion with your product marketing peers, discuss your learnings, and browse our vendor stands, all whilst re-energizing with some delicious food and beverage options.
See the details
15:45 - 16:15 | GMT -5
Coffee break
See the details
17:00 - 18:00 | GMT -5
Happy hour sponsored by Product Marketing Alliance
Nothing is more rewarding than face-to-face interaction with peers who have either been on or are on the same product marketing journey as you. Network with fellow attendees, meet the experts in residence and discover new ideas during our happy hour.
See the details
Workshops
Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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