What's on
WHY
HOW
WHO
WHAT
Main stage
Exhibition and networking area
Workshops
November 19 - Why & How
November 20 - Who & What
November 19 - Why & How
November 19 - Why & How
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks & theme introduction
See the details
09:30
Main stage
Claiming your seat at the table: Unlocking the strategic value of PMM ownership
Kale Zicafoose, Global Head of Product Marketing - Universal Ads, Comcast
See the details
WHY
10:00
Main stage
Fireside chat - Influencing beyond authority: How PMMs build impact across teams
Divya Mehra, Director of Product Marketing, Expedia Group
Aaron Kelly, Senior Director of Industry & Product Marketing, Salesforce
See the details
HOW
10:30
Exhibition and networking area
Coffee break
See the details
11:00
Main stage
Panel - Breaking down organizational silos to unlock the full potential of a cross-functional PMM team
See the details
HOW
WHO
11:00
Workshops
Workshop - Prove it: Building your PMM impact dashboard
See the details
11:45
Main stage
From blame magnet to strategic quarterback: How to run an GTM audit that puts PMMs in control
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
HOW
12:15
Main stage
Product marketing’s role in customer retention & success
Maria Colusi, Global Customer Marketing, Siemens
April Samuelson, Senior Product Marketing Manager, PartsSource Inc.
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WHY
HOW
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Networking roundtables - Own it: Navigate your biggest ownership challenges
Bianca Galan, Ambassador, Product Marketing Alliance
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13:45
Workshops
Workshop - Messaging lab: Creating clear, customer-centric value propositions
See the details
14:30
Main stage
From great content to great conversation: How to finally bridge the marketing/sales divide
Tim Pollard, CEO, Oratium
See the details
HOW
15:00
Exhibition and networking area
Coffee break
See the details
15:30
Main stage
Fireside chat - Building influence: Leveraging storytelling and data to engage stakeholders
Murjanatu Mutuwa, Product Marketing Lead, Walmart
Jonathan Davies, Director - Category Strategy, Mondelez International
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HOW
16:00
Main stage
The PMM balancing act: Winning today without sacrificing tomorrow
Liz Wannemacher, Director of Product Marketing & Growth, National Restaurant Association
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HOW
16:30
Main stage
Chairperson closing remarks & connecting the dots: Why & How to Who & What
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 20 - Who & What
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
The PMM job description is broken - Let’s fix it
Katie Beard, Director of Product Marketing, Morningstar
See the details
WHO
09:45
Main stage
The 5 PMM personas you’ll meet (and be)
Brian Kracik, Head of Product Marketing, Google
See the details
WHO
10:15
Main stage
Panel - One PMM, many hats: Aligning functions across your GTM org
See the details
WHO
10:45
Exhibition and networking area
Coffee break
See the details
11:15
Main stage
The golden arches of metrics: Unlocking PMM impact with analytics
Cindy Pei-Ling Wu, Director of AdTech Product Strategy & Marketing Analytics, McDonald's
See the details
WHAT
11:45
Main stage
Panel - PMMs in the wild: The reality of the role in different scale orgs and industry verticals
Pratik Desai, Product Marketing Lead, Cisco Meraki
Brock Jones, Senior Director of Product Marketing - Data Cloud, Salesforce
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11:45
Workshops
Workshop - Building your dream team: Hiring, growing, and thriving together
See the details
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
Work smarter, not harder: Five automation secrets for PMMs
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
WHAT
14:00
Main stage
Content that converts: Building marketing collateral that sales & customers love
Danny Sack, Head of Product Marketing, SAP
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WHAT
14:30
Main stage
Fireside chat - What’s next for PMMs? Ownership, trends & the road ahead
Bianca Galan, Ambassador, Product Marketing Alliance
See the details
WHAT
WHO
15:15
Main stage
Chairperson closing remarks
See the details
What's on
WHY
HOW
WHO
WHAT
Main stage
Exhibition and networking area
Workshops
November 19 - Why & How
November 20 - Who & What
November 19 - Why & How
GMT -5
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Main stage
09:00 - 09:30 | GMT -5
Chairperson opening remarks & theme introduction
See the details
09:30 - 10:00 | GMT -5
Claiming your seat at the table: Unlocking the strategic value of PMM ownership
Kale
Zicafoose
Global Head of Product Marketing - Universal Ads
Comcast
WHY
See the details
10:00 - 10:30 | GMT -5
Fireside chat - Influencing beyond authority: How PMMs build impact across teams
Divya
Mehra
Aaron
Kelly
HOW
See the details
11:00 - 11:45 | GMT -5
Panel - Breaking down organizational silos to unlock the full potential of a cross-functional PMM team
HOW
WHO
See the details
11:45 - 12:15 | GMT -5
From blame magnet to strategic quarterback: How to run an GTM audit that puts PMMs in control
Jonathan
Pipek
Go-to-Market Expert & Founder
Blue Manta
HOW
See the details
12:15 - 12:45 | GMT -5
Product marketing’s role in customer retention & success
Maria
Colusi
April
Samuelson
WHY
HOW
See the details
13:45 - 14:30 | GMT -5
Networking roundtables - Own it: Navigate your biggest ownership challenges
Bianca
Galan
Ambassador
Product Marketing Alliance
See the details
14:30 - 15:00 | GMT -5
From great content to great conversation: How to finally bridge the marketing/sales divide
Tim
Pollard
CEO
Oratium
HOW
See the details
15:30 - 16:00 | GMT -5
Fireside chat - Building influence: Leveraging storytelling and data to engage stakeholders
Murjanatu
Mutuwa
Jonathan
Davies
HOW
See the details
16:00 - 16:30 | GMT -5
The PMM balancing act: Winning today without sacrificing tomorrow
Liz
Wannemacher
Director of Product Marketing & Growth
National Restaurant Association
HOW
See the details
16:30 - 17:00 | GMT -5
Chairperson closing remarks & connecting the dots: Why & How to Who & What
See the details
Exhibition and networking area
08:00 - 09:00 | GMT -5
Registration and networking breakfast
Collect your pass from our registration desk, grab some breakfast, mingle with your peers, and get ready to start an inspirational, action-packed day filled with valuable product marketing insights and strategies.
See the details
10:30 - 11:00 | GMT -5
Coffee break
See the details
12:45 - 13:45 | GMT -5
Lunch break
Carry on discussion with your product marketing peers, discuss your learnings, and browse our vendor stands, all whilst re-energizing with some delicious food and beverage options.
See the details
15:00 - 15:30 | GMT -5
Coffee break
See the details
17:00 - 18:00 | GMT -5
Happy hour sponsored by Product Marketing Alliance
Nothing is more rewarding than face-to-face interaction with peers who have either been on or are on the same product marketing journey as you. Network with fellow attendees, meet the experts in residence and discover new ideas during our happy hour.
See the details
Workshops
11:00 - 11:45 | GMT -5
Workshop - Prove it: Building your PMM impact dashboard
See the details
13:45 - 14:30 | GMT -5
Workshop - Messaging lab: Creating clear, customer-centric value propositions
See the details
Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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