What's on
Main stage
Exhibition and networking area
Workshops
Training: Get certified
November 18
November 19
November 18
November 18
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
PMM is misunderstood. Again.
See the details
09:45
Main stage
The AI-first PMM operating system
Michele Nieberding, Head of Product Marketing, Optiversal
See the details
10:15
Main stage
Panel: Has AI made PMM more important, or less?
Ryan Kimura, Vice President of Product Marketing, SPINS
See the details
11:00
Exhibition and networking area
Coffee break
See the details
11:30
Main stage
How TransUnion invented an actual PMM engagement metric
Jason Lord, Vice President of Product Marketing, TransUnion
See the details
12:00
Main stage
PMM Family Feud - The gameshow powered by the PMA community
See the details
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Stop waiting to be invited to the table
Josh Porter, Founder, Thunderwolf
See the details
14:15
Main stage
The metrics your CEO actually cares about
See the details
14:45
Main stage
Positioning for humans, optimised for machines
Kylee Peña, Principal Product Marketing Manager, Adobe
See the details
15:15
Main stage
Scaling product launches in a world of constant releases
See the details
15:15
Exhibition and networking area
Coffee break
See the details
16:15
Main stage
The systems behind the lean PMM teams that consistently punch above their weight
See the details
16:45
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 19
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
The new PMM brief in a product org that runs on AI
Lindsay Eckert, Vice President of Product Marketing, 3STEP Sports
See the details
09:45
Main stage
Messaging roundtables: The ultimate PMM copy showdown starring.... You!
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10:45
Exhibition and networking area
Coffee break
See the details
11:00
Main stage
Fireside chat - What hiring managers actually want from PMMs now
Amit Alagh, Head of Product Marketing, RWS Group
See the details
11:30
Main stage
Building a category when everyone sounds the same
Maitri Sheth, Senior Product Marketing Manager, Hubspot
See the details
12:00
Main stage
Keeping the human element to your content strategy whilst AI as your copywriting companion
Craig Wales, Senior Director, Content & Creative, Brightline
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12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
The CI advantage & why most teams are still flying blind
See the details
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
13:30
Training: Get certified
Strategic Narrative Certified: Masters
See the details
14:00
Main stage
NRR is the north star - here's where PMM fits.
See the details
14:30
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
What's on
Main stage
Exhibition and networking area
Workshops
November 18
November 19
November 18
GMT -5
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Main stage
09:00 - 09:15 | GMT -5
Chairperson opening remarks
See the details
09:15 - 09:45 | GMT -5
PMM is misunderstood. Again.
See the details
09:45 - 10:15 | GMT -5
The AI-first PMM operating system
Michele
Nieberding
Head of Product Marketing
Optiversal
See the details
10:15 - 11:00 | GMT -5
Panel: Has AI made PMM more important, or less?
Ryan
Kimura
Vice President of Product Marketing
SPINS
See the details
11:30 - 12:00 | GMT -5
How TransUnion invented an actual PMM engagement metric
Jason
Lord
Vice President of Product Marketing
TransUnion
See the details
12:00 - 12:45 | GMT -5
PMM Family Feud - The gameshow powered by the PMA community
See the details
13:45 - 14:15 | GMT -5
Stop waiting to be invited to the table
Josh
Porter
Founder
Thunderwolf
See the details
14:15 - 14:45 | GMT -5
The metrics your CEO actually cares about
See the details
14:45 - 15:15 | GMT -5
Positioning for humans, optimised for machines
Kylee
Peña
Principal Product Marketing Manager
Adobe
See the details
15:15 - 15:45 | GMT -5
Scaling product launches in a world of constant releases
See the details
16:15 - 16:45 | GMT -5
The systems behind the lean PMM teams that consistently punch above their weight
See the details
16:45 - 17:00 | GMT -5
Chairperson closing remarks
See the details
Exhibition and networking area
08:00 - 09:00 | GMT -5
Registration and networking breakfast
Collect your pass from our registration desk, grab some breakfast, mingle with your peers, and get ready to start an inspirational, action-packed day filled with valuable product marketing insights and strategies.
See the details
11:00 - 11:30 | GMT -5
Coffee break
See the details
12:45 - 13:45 | GMT -5
Lunch break
Carry on discussion with your product marketing peers, discuss your learnings, and browse our vendor stands, all whilst re-energizing with some delicious food and beverage options.
See the details
15:15 - 15:45 | GMT -5
Coffee break
See the details
17:00 - 18:00 | GMT -5
Happy hour sponsored by Product Marketing Alliance
Nothing is more rewarding than face-to-face interaction with peers who have either been on or are on the same product marketing journey as you. Network with fellow attendees, meet the experts in residence and discover new ideas during our happy hour.
See the details
Workshops
Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

“

Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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