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Event starts in:
58

days :

2

: hours :

6

minutes

37

until ticket prices increase

June 17 & 18, 2026
Grand Hyatt Seattle
721 Pine Street
Seattle

Agenda
at a glance

Two days, designed to help PMMs build a repeatable, scalable GTM function.

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Build the strategic foundations of modern GTM. From initial ICP to competitve intelligence - create a repeatable system designed for long-term scale.

June 17 - Design the blueprint

Product Marketing Manager

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Explore how AI agents and intelligent workflows are transforming GTM execution, skipping months of trial and error.

June 18 - AI-driven execution

Product Marketing Manager

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Join your PMM community in Seattle through interactive roundtables, structured networking, and community-led conversations.

Join Seattle's PMM community

Product Marketing Manager

What's on
June 17
June 18
June 17
June 17
08:00
Networking
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
The evolution of the modern buyer: AI, research, and the death of the old funnel
Peter Gillon, Head of AI Platform Product Marketing, Zendesk
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09:45
Main stage
Messaging architecture: How to scale narrative across products and segments
Krista Glantschnig, Director of Product Marketing, Rimini Street
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10:15
Main stage
Why my lead engineer hates ‘RAG’ - and what that taught me about positioning our product
Emily Johnson, Executive Director - Go-to-Market & Product Marketing, Lighthouse
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10:45
Networking
Coffee break
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11:15
Main stage
Networking roundtables: Defining the PMM advantage
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12:00
Main stage
Cross-functional collaboration in the age of AI: The human advantage that technology can’t replace
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
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12:30
Networking
Lunch break
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13:30
Main stage
Thematic Panel - Owning the engine: PMM’s role in modern GTM strategy
Indree Moonesinghe, Director of Product Marketing, FOX
Elisabeth Michaud, Director of Core Product Marketing, Highspot
Sunaina Abdul Salah, Head of Product Marketing, Data Portfolio, AWS
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14:15
Main stage
From guesswork to growth: Building a win/loss program that actually changes outcomes
Dawn Shrum, Senior Director of Product Marketing & Brand, PayIt
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14:45
Main stage
Stop chatting. Start building.
Abid Chaudhry, Director, Product Marketing, ServiceNow
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15:15
Networking
Coffee break
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15:45
Main stage
From product to platform: Pricing, packaging, and the GTM transition
Michele Leung, Vice President of Product & Growth Marketing, Contrast Security
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17:00
Main stage
Chairperson closing remarks
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17:00
Networking
Happy hour sponsored by Shep Films
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June 18
08:00
Networking
Networking breakfast and registration
See the details
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
To pivot or to persist - Fixing GTM in motion
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09:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Katie Miller, Former Director of Developer Marketing, Slack
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10:30
Networking
Coffee break
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11:00
Main stage
Selling AI to skeptics: Winning trust in an overhyped market
Kasturi Pal, Vice President & Head of AI Product Marketing, Amazon Health, Amazon
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11:30
Main stage
Win big in product marketing: Build your unstoppable talent stack
Jared Ruckle, Sr Director, Product Marketing, Solutions & Industry, Cohesity
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12:00
Main stage
Fireside chat - From value props to narrative: The new rules of positioning
Erica Jordan, Solutions Marketing Director, Lighthouse
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12:30
Networking
Lunch break
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13:30
Main stage
AI agents as your GTM copilots
Kuber Sharma, Senior Director of Product Marketing, UiPath
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14:00
Main stage
Launch with confidence - Frameworks, stakeholders & AI as your co-pilot
Abhishek Ratna, Principal, AI Product Marketing & Technical Marketing, Atlassian
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14:30
Networking
Chairperson closing remarks
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15:00
Training: Get certified
AI for Product Marketing Certified: Masters
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15:00
Training: Get certified
Strategic Narrative Certified: Masters
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Our 2026 theme:

GTM 2.0

The scrutiny you're facing as a PMM is increasing, and the old launch-focused playbook is no longer enough.

GTM 2.0 moves beyond one-off wins to building systems that scale. Gain the frameworks to shape strategy and the systems to make it real.

You’ll walk away ready to:

  • - Build robust foundations through customer intelligence, ICP definition and cross-functional alignment

  • - Design a GTM strategy that scales beyond individual launches

  • - Operationalize enablement, launches and AI-driven workflows

  • - Grow your network in Seattle, building real connections with PMMs who truly get it and will support you long after the summit wraps.

Seattle
June 17 & 18, 2026

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