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As a product marketer gearing up for some major launches, you're probably wondering how to harness the power of AI to make your launch more effective and efficient. In this hands-on workshop, you'll join fellow product marketers to explore practical ways to integrate AI into your product launch strategies—from market research to audience segmentation and content creation. By the end of this session, you’ll have developed and pitched your own AI-driven strategy, with some tangible tactics in your toolbelt. Five things you can expect to take away from this workshop: 1. Real-world case study: Get to know what a successful AI-driven product launch looks like. We’ll look at how other companies have used AI to achieve their goals. 2. Practical AI applications: Understand how to use AI tools to streamline and optimize different stages of a product launch. 3. Enhanced market research: Learn techniques for using AI to gather and analyze market and competitor data more effectively. 4. Content generation: Explore AI-driven methods for creating compelling marketing collateral and content. 5. Spot the pitfalls: Share and learn common barriers to using AI effectively in your day-to-day, and how to get around them. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 19.