Partner with us

Register now

Event starts in:
19

days :

18

: hours :

35

minutes

4

until the summit

June 17 & 18, 2025
Grand Hyatt Seattle
721 Pine Street
Seattle

Join our
workshops

These exclusive sessions are available only to ticket holders and will be packed with valuable insights and fun, hands-on learning.

Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.

Sponsor

Download brochure

Full agenda

An overview of
our workshops

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Book in some time

Download brochure

Gallery
Your text goes here. Insert your content, thoughts, or information in this space.

Launch lab: AI-enhanced strategies for product success

June 17, 11.15-12.00

Explore how AI can optimize product and feature launches in this interactive workshop. Learn practical AI-driven strategies, then apply them in a hands-on team exercise to develop and pitch an AI-enhanced launch plan.

Hannah Pickering, Ambassador, Product Marketing Alliance

Ready, set, launch: A product marketer’s fire drill

June 17, 14.00-14.45

Dive into the chaos of a high-speed launch simulation to sharpen your messaging, validate your go-to-market strategy with real customer insights, and learn how to thrive - and even have fun - under pressure.

Philippe Boutros, CEO & Co-founder, GetWhys

Launch lab: AI-enhanced strategies for product success

June 17, 15.15-16.15

Explore how AI can optimize product and feature launches in this interactive workshop. Learn practical AI-driven strategies, then apply them in a hands-on team exercise to develop and pitch an AI-enhanced launch plan.

Hannah Pickering, Ambassador, Product Marketing Alliance

Gallery
Your text goes here. Insert your content, thoughts, or information in this space.

Launch lab: AI-enhanced strategies for product success

June 17, 11.15-12.00

Explore how AI can optimize product and feature launches in this interactive workshop. Learn practical AI-driven strategies, then apply them in a hands-on team exercise to develop and pitch an AI-enhanced launch plan.

Hannah Pickering, Ambassador, Product Marketing Alliance

Image Two

Image description

Ready, set, launch: A product marketer’s fire drill

June 17, 14:00-14.45

Dive into the chaos of a high-speed launch simulation to sharpen your messaging, validate your go-to-market strategy with real customer insights, and learn how to thrive - and even have fun - under pressure.

Philippe Boutros, CEO & Co-founder, GetWhys

Gallery
Your text goes here. Insert your content, thoughts, or information in this space.

Tech talk 101: Navigating the world of technical product marketing

June 18, 9:45-10:45

Connect with fellow technical product marketers to share insights on engaging developers, simplifying complex concepts, and measuring impact. This interactive roundtable offers a space to discuss challenges, best practices, and strategies for success.

Katie Miller, Former Director of Developer Marketing at Slack

Image Two

Image description

The PMM puzzle: Putting the pieces together for success

June 18, 11.15-12.00

Learn how to align product marketing with business goals and build a strong foundation for success. This interactive workshop covers key strategies, team coordination, and essential tools to drive growth, especially in the early stages of a product marketing function.

Wendy Werblin, Director, Product Marketing, ScriptPro

More
details

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Book in some time

Download brochure

13:30 - 14:15, 18 June 2025
Duration:
45 mins
Interactive session | The human algorithm: Balancing EQ & IQ for modern PMM success
The most effective PMMs today understand that true influence isn't built on metrics alone. Drawing from his neurodivergent perspective and 15+ years across global tech companies, Abid will guide an interactive discussion on how emotional intelligence creates the foundation for authentic storytelling, cross-functional collaboration, and ultimately, go-to-market success. Through hands-on exercises and thought-provoking conversations, join Abid and learn how cultivating self-awareness, radical candor, and genuine human connection transforms good product marketers into exceptional leaders who drive meaningful action. Key takeaways: - Discover how self-awareness becomes your superpower in crafting messages that resonate beyond surface-level features - Learn practical frameworks for building trust across teams through radical candor and authentic communication - Master techniques for reading stakeholder emotions and adapting your approach to gain buy-in - Develop strategies to leverage your unique thinking style (neurodivergent or otherwise) as a competitive advantage - Explore how emotional intelligence translates directly to measurable PMM outcomes and career advancement –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.
Abid Chaudhry, ServiceNow
11:15 - 12:00, 17 June 2025
Duration:
45 mins
Interactive workshop | Launch lab: AI-enhanced strategies for product success
As a product marketer gearing up for some major launches, you're probably wondering how to harness the power of AI to make your launch more effective and efficient. In this hands-on workshop, you'll join fellow product marketers to explore practical ways to integrate AI into your product launch strategies—from market research to audience segmentation and content creation. By the end of this session, you’ll have developed and pitched your own AI-driven strategy, with some tangible tactics in your toolbelt. Five things you can expect to take away from this workshop: 1. Real-world case study: Get to know what a successful AI-driven product launch looks like. We’ll look at how other companies have used AI to achieve their goals. 2. Practical AI applications: Understand how to use AI tools to streamline and optimize different stages of a product launch. 3. Enhanced market research: Learn techniques for using AI to gather and analyze market and competitor data more effectively. 4. Content generation: Explore AI-driven methods for creating compelling marketing collateral and content. 5. Spot the pitfalls: Share and learn common barriers to using AI effectively in your day-to-day, and how to get around them. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.
Hannah Pickering, Product Marketing Alliance
14:00 - 14:45, 17 June 2025
Duration:
45 mins
Interactive workshop | Ready, set, launch: A product marketer’s fire drill
We’re setting the timer. You’re launching. Let’s see what breaks. Ever wish you could just fast-forward through the chaos of a product launch? Now you can skip straight to the praise and adulation phase (soft of). In this hands-on, fast-paced workshop, you’ll team up with fellow PMMs to plan, validate, and launch a (fake but oddly realistic) product in just 30 minutes. You'll be armed with messy inputs: an angry CMO memo, a product doc, messy insights from Sales, and - mercifully - access to GetWhys. Each table will take on a real PMM deliverable - think messaging frameworks, battlecards, webinar outlines - and work against the clock to turn chaos into clarity. We'll wrap with a quick share-out of your best insights and give everyone 30 days of free GetWhys access so you can actually use it on your next real launch. Key takeaways: - Bonding with PMM peers - A battle-tested (read: chaotic) process to go from zero to launch-ready in record time - A clear sense of how to use real customer insights to pressure-test messaging, content, and strategy - The uncomfortable realization that your “must-have” feature is actually a “meh” - A new appreciation for your CMO’s angry emails - A free month of GetWhys (because what’s a launch without a little help?) –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.
Philippe Boutros, GetWhys
09:45 - 10:45, 18 June 2025
Duration:
60 mins
Interactive workshop | Tech talk 101: Navigating the world of technical product marketing
Join this workshop to connect with fellow technical product marketers and share insights, challenges, and best practices. This interactive session will provide a platform to discuss the unique demands of marketing to technical audiences, including developers, engineers, and IT professionals. Key discussions include: - Effective technical communication: Learn how to simplify complex technical concepts and tailor your messaging to resonate with technical audiences. - Building strong relationships with developers: Explore strategies for engaging developers, gathering feedback, and fostering a community around your product. - Measuring the Impact of technical marketing efforts: Discuss metrics and analytics to track the success of your technical marketing campaigns. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.
Katie Miller, Slack
11:15 - 12:00, 18 June 2025
Duration:
45 mins
Interactive workshop | The PMM puzzle: Putting the pieces together for success
In this interactive workshop, we’ll explore how to identify and integrate the key pieces of product marketing to drive business success. Attendees will learn how to align product marketing strategies with business goals, coordinate efforts across teams, and establish the essential tools and frameworks for success, especially in the early stages of building a product marketing function. Key session takeaways: - Understanding the critical "pieces" of product marketing and how to align them with business strategy. - How to effectively coordinate between teams to ensure the right message reaches the right people at the right time. - Key tools and frameworks for the first product marketing hire to establish a strong foundation. - Insights into shaping the user and buyer experience to create value and drive growth. - Practical templates and actionable plans to help attendees implement learnings immediately in their organizations. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 26.
Wendy Werblin, ScriptPro

Join the
conversation

Join 95,000+ passionate PMMs across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities. Join the community.

Got a question?

Speak to the team

Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.

Download brochure

Schedule a call

Want to contact

our team?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Elena Simou
Speaker & media partnership enquiries

Tom Brocklesby

Attendee enquiries

Harry Dear

Partnership enquiries

Useful links

Contact us

Privacy

made with Acara

Join the conversation