As companies expand their product lines, enter new markets, and serve multiple buyer types, messaging often becomes fragmented, inconsistent, and difficult to maintain. In this session, you’ll learn how to build a messaging architecture that scales — a structured model that connects your core narrative to product-level messaging, segment-specific value, and channel execution. Designed for PMMs responsible for growing complexity, this is a practical approach to creating consistency without sacrificing relevance. Key learnings: - How to design a scalable messaging architecture that connects company narrative, product messaging, and segment-specific value - Practical frameworks for adapting messaging across products, personas, and use cases without creating inconsistency - How to operationalise messaging so sales, marketing, and product teams stay aligned as GTM scales