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22

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41

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August 13, 2026
São Paulo

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What's on
Main stage
Networking & exhibition area
PMM leadership track
August 13
August 13
August 13
09:00
Main stage
Chairperson opening remarks
See the details
09:00
Main stage
Chairperson closing remarks
See the details
09:15
Main stage
Narrative as a competitive advantage: How to build a positioning that the market can't ignore?
Lucas Leung, Latam Product Marketing Director, Oracle
See the details
09:45
Main stage
Connecting brands and consumers: The WhatsApp business case study
Cassiane Vilvert, Product Marketing Manager, Meta
See the details
10:15
Networking & exhibition area
Coffee break
See the details
10:45
Main stage
Panel - From Brazil to the world: The behind-the-scenes challenges and rewards of working in global big tech companies.
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Isabela Cristina, Global Product Marketing, Nuvemshop
Fernanda Sujto, Head of Product Marketing, Hotmart
Rafaela Vigo, Senior Product Marketing Manager, VTEX
See the details
11:30
Main stage
Product marketing as a growth engine: From architecture to revenue
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
See the details
12:00
Main stage
Launch machine or strategic voice? How to elevate the PMM to business protagonist
Isabella Croppo Maringoni, Executive Product Marketing Manager, Neogrid
See the details
12:30
Networking & exhibition area
Lunch break
See the details
13:30
Main stage
Panel - Beyond the prompt: The irreplaceable skills of the 2030 PMM.
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rodrigo Silva, Head of Product & Executive Marketing, Caju
Rayra Costa, Product Marketing Manager, Pipefy
Priscilla Ribeiro, Senior Product & Customer Marketing Manager, LG lugar de gente
See the details
14:15
Main stage
Freemium in practice - Afya: Building and scaling a SaaS SMB model.
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
Priscila Cestarolli, Product Marketing Senior Analyst, Afya
See the details
14:45
Networking & exhibition area
Coffee break
See the details
15:15
Main stage
The PLG factor: What B2B needs to learn from B2C's obsession with the user journey
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Mariana Magalhães, Product Marketing Specialist, Skeelo
See the details
15:45
Main stage
The first "Yes" in PMM: The behind-the-scenes story of a transition told by those who hired and those who lived it
Erika Sanchez, Senior Partner & Head of Product Marketing, Design, and CRM, VR
Jean Durval, Product Marketing & Procurement Strategist, Seazone
See the details
16:15
Main stage
GTM (PMM) & GTM (Sales): The difference and how to align into a single revenue machine
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Janine Motta, Head of Revenue & GTM, Conta Azul
See the details
16:45
Main stage
Chairperson closing remarks
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
See the details
What's on
Main stage
Networking & exhibition area
PMM leadership track
August 13
August 13
August 13
09:00
Main stage
Chairperson opening remarks
See the details
09:00
Main stage
Chairperson closing remarks
See the details
09:15
Main stage
Narrative as a competitive advantage: How to build a positioning that the market can't ignore?
Lucas Leung, Latam Product Marketing Director, Oracle
See the details
09:45
Main stage
Connecting brands and consumers: The WhatsApp business case study
Cassiane Vilvert, Product Marketing Manager, Meta
See the details
10:15
Networking & exhibition area
Coffee break
See the details
10:45
Main stage
Panel - From Brazil to the world: The behind-the-scenes challenges and rewards of working in global big tech companies.
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Isabela Cristina, Global Product Marketing, Nuvemshop
Fernanda Sujto, Head of Product Marketing, Hotmart
Rafaela Vigo, Senior Product Marketing Manager, VTEX
See the details
11:30
Main stage
Product marketing as a growth engine: From architecture to revenue
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
See the details
12:00
Main stage
Launch machine or strategic voice? How to elevate the PMM to business protagonist
Isabella Croppo Maringoni, Executive Product Marketing Manager, Neogrid
See the details
12:30
Networking & exhibition area
Lunch break
See the details
13:30
Main stage
Panel - Beyond the prompt: The irreplaceable skills of the 2030 PMM.
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rodrigo Silva, Head of Product & Executive Marketing, Caju
Rayra Costa, Product Marketing Manager, Pipefy
Priscilla Ribeiro, Senior Product & Customer Marketing Manager, LG lugar de gente
See the details
14:15
Main stage
Freemium in practice - Afya: Building and scaling a SaaS SMB model.
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
Priscila Cestarolli, Product Marketing Senior Analyst, Afya
See the details
14:45
Networking & exhibition area
Coffee break
See the details
15:15
Main stage
The PLG factor: What B2B needs to learn from B2C's obsession with the user journey
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Mariana Magalhães, Product Marketing Specialist, Skeelo
See the details
15:45
Main stage
The first "Yes" in PMM: The behind-the-scenes story of a transition told by those who hired and those who lived it
Erika Sanchez, Senior Partner & Head of Product Marketing, Design, and CRM, VR
Jean Durval, Product Marketing & Procurement Strategist, Seazone
See the details
16:15
Main stage
GTM (PMM) & GTM (Sales): The difference and how to align into a single revenue machine
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Janine Motta, Head of Revenue & GTM, Conta Azul
See the details
16:45
Main stage
Chairperson closing remarks
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
See the details
What's on
Main stage
Networking & exhibition area
PMM leadership track
August 13
August 13
August 13
09:00
Main stage
Chairperson opening remarks
See the details
09:00
Main stage
Chairperson closing remarks
See the details
09:15
Main stage
Narrative as a competitive advantage: How to build a positioning that the market can't ignore?
Lucas Leung, Latam Product Marketing Director, Oracle
See the details
09:45
Main stage
Connecting brands and consumers: The WhatsApp business case study
Cassiane Vilvert, Product Marketing Manager, Meta
See the details
10:15
Networking & exhibition area
Coffee break
See the details
10:45
Main stage
Panel - From Brazil to the world: The behind-the-scenes challenges and rewards of working in global big tech companies.
Felipe Cardoso Barbosa, Marketing Manager - Customer Lifecycle Management - Product owner, Nubank
Isabela Cristina, Global Product Marketing, Nuvemshop
Fernanda Sujto, Head of Product Marketing, Hotmart
Rafaela Vigo, Senior Product Marketing Manager, VTEX
See the details
11:30
Main stage
Product marketing as a growth engine: From architecture to revenue
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
See the details
12:00
Main stage
Launch machine or strategic voice? How to elevate the PMM to business protagonist
Isabella Croppo Maringoni, Executive Product Marketing Manager, Neogrid
See the details
12:30
Networking & exhibition area
Lunch break
See the details
13:30
Main stage
Panel - Beyond the prompt: The irreplaceable skills of the 2030 PMM.
Desyrê Guerrero, Product Marketing Specialist, Xertica.ai
Rodrigo Silva, Head of Product & Executive Marketing, Caju
Rayra Costa, Product Marketing Manager, Pipefy
Priscilla Ribeiro, Senior Product & Customer Marketing Manager, LG lugar de gente
See the details
14:15
Main stage
Freemium in practice - Afya: Building and scaling a SaaS SMB model.
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
Priscila Cestarolli, Product Marketing Senior Analyst, Afya
See the details
14:45
Networking & exhibition area
Coffee break
See the details
15:15
Main stage
The PLG factor: What B2B needs to learn from B2C's obsession with the user journey
Kaianne AntoniazzI, Product Marketing & Customer Marketing Coordinator, Bling
Mariana Magalhães, Product Marketing Specialist, Skeelo
See the details
15:45
Main stage
The first "Yes" in PMM: The behind-the-scenes story of a transition told by those who hired and those who lived it
Erika Sanchez, Senior Partner & Head of Product Marketing, Design, and CRM, VR
Jean Durval, Product Marketing & Procurement Strategist, Seazone
See the details
16:15
Main stage
GTM (PMM) & GTM (Sales): The difference and how to align into a single revenue machine
Juliana Rosso Frediano, Orientadora de Carreira, Escola PM3
Janine Motta, Head of Revenue & GTM, Conta Azul
See the details
16:45
Main stage
Chairperson closing remarks
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
See the details

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