Everyone talks about go-to-market, but product marketing and sales aren't always talking about the same thing. In this session, we'll explore the difference between PMM-led GTM and sales-driven GTM – and why this misalignment is one of the main roadblocks to growth. More than that, we'll show you how to integrate these two worlds into a single, revenue-driven model. You will understand: - Where PMM and sales GTM strategies diverge - The friction points that delay execution and results - How to align message, timing, and priorities between teams - How a truly integrated and revenue-focused GTM works in practice If you've ever felt the gap between strategy and execution, this session will help you connect the dots.