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Cassiane
Vilvert
Product Marketing Manager
Meta
EN: Cassiane is currently a Product Marketing Manager at VTEX. She has worked for 10 years in the technology market, with experience in Marketing, Product Management and Growth. She is a mentor, speaker, and ambassador of the NGO Mulheres de Produto. Cassiane is also the author of the book "Gestão de Produtos como você nunca viu" (Casa do Código, 2022) and coordinator of the Product Marketing course and Product Growth Instructor at PM3. PT: Atualmente Product Marketing Manager na VTEX. Há 10 anos no mercado de tecnologia, com experiência em Marketing, Gestão de Produtos e Growth. Mentora e Palestrante. Embaixadora da ONG Mulheres de Produto. Autor do livro "Gestão de Produtos como você nunca viu" (Casa do Código, 2022). Coordenadora do curso de Product Marketing e Instrutora de Product Growth na PM3.
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13 August 2026 09:45 - 10:15
Connecting brands and consumers: The WhatsApp business case study
How to scale relevant, high-quality conversations between brands and consumers without losing personalization? In this session, we'll explore how WhatsApp Business has become a strategic channel for driving connection, engagement, and growth at scale. Through real-world examples, you'll understand how companies are evolving from one-way communication to conversational strategies that build ongoing relationships and generate customer value. We'll cover how to create messages that feel personalized even at scale, integrate WhatsApp into your go-to-market strategy, and measure the impact of these interactions on acquisition, retention, and revenue. You'll leave with practical frameworks and applicable ideas to transform conversations into a true engine for growth.