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Juliana
Rosso Frediano
Orientadora de Carreira
Escola PM3
EN: With over 16 years of experience in Marketing and Products, Juliana specializes in creating strategies that drive exponential growth in B2B and B2C companies. Her background includes leading high-performance teams, developing data-driven marketing strategies, and creating strategic partnerships. As a mentor and leader, she helps teams reach their full potential, always focusing on impactful results. Her greatest specialty is being able to combine Marketing and Products to generate results for companies. PT: Com mais de 16 anos de experiência em Marketing e Produtos, sou especialista em criar estratégias que impulsionam crescimento exponencial em empresas B2B e B2C. Minha trajetória inclui a liderança de equipes de alta performance, desenvolvimento de estratégias de marketing orientadas a dados e a criação de parcerias estratégicas. Tenho ampla experiência em fintechs, healthtechs e empresas de tecnologia, onde redesenhei portfólios, fiz rebrandings e lancei novos produtos. Como mentora e líder, ajudo equipes a atingir seu potencial máximo, sempre com foco em resultados de impacto. Minha maior especialidade é conseguir aliar Marketing e Produtos para gerar resultado para as empresas. Embora tenha um perfil generalista e multifacetado, consigo aprofundar temas como Marketing de Produtos, Branding, Growth e Produtos, por ter feito carreira liderando equipes nestas áreas.
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13 August 2026 16:15 - 16:45
GTM (PMM) & GTM (Sales): The difference and how to align into a single revenue machine
Everyone talks about go-to-market, but product marketing and sales aren't always talking about the same thing. In this session, we'll explore the difference between PMM-led GTM and sales-driven GTM – and why this misalignment is one of the main roadblocks to growth. More than that, we'll show you how to integrate these two worlds into a single, revenue-driven model. You will understand: - Where PMM and sales GTM strategies diverge - The friction points that delay execution and results - How to align message, timing, and priorities between teams - How a truly integrated and revenue-focused GTM works in practice If you've ever felt the gap between strategy and execution, this session will help you connect the dots.