Many product marketing teams still operate focused on execution—launches, materials, enablement. But the real potential lies in influencing business decisions. In this session, we will explore how to move beyond the role of a "launch machine" and assume a more strategic position. You will learn about examples of Product Marketing Managers who are influencing product decisions, guiding go-to-market strategies, and acting as key partners to leadership. You can expect insights on: - How to move from a reactive role to a leading role - How to build credibility with product, sales, and leadership - How to evolve the way you measure and communicate your impact If you want to expand your influence and elevate the role of the Product Marketing Manager, this session will change the way you view your performance.