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Rafaela
Vigo
Senior Product Marketing Manager
VTEX
EN - Rafaela works as Senior Product Marketing Manager at VTEX. She has over 10 years of experience in marketing. In recent years, she has led go-to-market strategies for over 20 B2B technology and SaaS products. She is also a co-founder of the Fala aí, PMM community, a PM3 advisor, and a mentor for professionals seeking to migrate or grow their careers in Product Marketing. PT - Atua como Senior Product Marketing na VTEX. Tem mais de 10 anos de experiência em marketing. Nos últimos anos, liderou estratégias de go to market de +20 produtos de tecnologia e Saas B2B. É cofundadora da comunidade Fala aí, PMM, orientadora da PM3, e mentora de profissionais buscando a migração ou crescimento de carreira em Product Marketing.
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13 August 2026 10:45 - 11:30
Panel - From Brazil to the world: The behind-the-scenes challenges and rewards of working in global big tech companies.
What does it really take to build a career in product marketing at global technology companies? In this panel, we go beyond the surface to explore the reality of working at Big Tech companies – from dealing with cultural differences to influencing global go-to-market strategies. Hear firsthand from professionals who have made this move as they share the challenges, decisions, and lessons learned along the way. You will learn about: - What changes when moving from a local context to a global role - How to navigate cultural, organizational, and market differences - What it takes to stand out and make an impact in international teams - The rewards — and challenges — of building a global career in PMM Leave with practical perspectives to position yourself for global opportunities and accelerate your career beyond borders.