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Fernanda
Sujto
Head of Product Marketing
Hotmart
EN: Fernanda Sujto is Head of Product Marketing at Hotmart, with 15+ years of experience across marketing, product, and strategy in tech. She specializes in positioning, messaging, and go-to-market for marketplaces and fintech products. Fernanda is also the co-author of Product Marketing Essencial, the first book on Product Marketing published in Brazilian Portuguese. PT: Fernanda Sujto é Head de Product Marketing na Hotmart, com mais de 15 anos de experiência em marketing, produto e estratégia no setor de tecnologia. Atua com posicionamento, messaging e go-to-market para produtos de marketplace e fintech. É coautora de Product Marketing Essencial, o primeiro livro sobre Product Marketing publicado em português brasileiro.
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13 August 2026 10:45 - 11:30
Panel - From Brazil to the world: The behind-the-scenes challenges and rewards of working in global big tech companies.
What does it really take to build a career in product marketing at global technology companies? In this panel, we go beyond the surface to explore the reality of working at Big Tech companies – from dealing with cultural differences to influencing global go-to-market strategies. Hear firsthand from professionals who have made this move as they share the challenges, decisions, and lessons learned along the way. You will learn about: - What changes when moving from a local context to a global role - How to navigate cultural, organizational, and market differences - What it takes to stand out and make an impact in international teams - The rewards — and challenges — of building a global career in PMM Leave with practical perspectives to position yourself for global opportunities and accelerate your career beyond borders.