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Mat
Silva
Head of GTM & Product Lifecycle
Banco do Brasil
EN: Mat Silva is a LinkedIn Top Voice and holds a Master's degree in Digital Marketing and Big Data with a focus on Product Marketing and Lifecycle. He is a Marketing Specialist from the University of São Paulo, has a Bachelor's degree in International Relations from the Federal University of Uberlândia with a focus on Economics, and completed a marketing exchange program at the University of Minho in Portugal. He has worked in multinational companies in Japan and Italy and is currently the Head of Product Marketing at BRQ, a Brazilian multinational technology company, a career mentor, and a professor. PT: Mat Silva é LinkedIn Top Voice e Mestre em Marketing Digital e Big Data focado em Marketing de Produto e Ciclo de Vida, Especialista em Marketing pela USP, Bacharel em Relações Internacionais pela Federal de Uberlândia focado em Economia e Sanduíche em Marketing pela UM em Portugal. Atuou em multinacionais do Japão e Itália, atualmente é Head de PMM na BRQ, multinacional brasileira de tecnologia, mentor de carreira e professor.
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13 August 2026 11:30 - 12:00
Product marketing as a growth engine: From architecture to revenue
How to transform product marketing from a support function into a true business growth engine? In this session, we will explore how high-performing teams structure product marketing to directly impact revenue—from building solid foundations to executing scalable strategies. You will understand how to connect positioning, go-to-market, and initiatives throughout the lifecycle into an integrated system that generates real results. You will learn about: - How to structure product marketing to impact revenue, not just deliverables - How to connect product, marketing, and sales in an integrated growth architecture - How to transform positioning and messaging into revenue drivers - How to measure and prove the impact of PMM on business results Leave with a clear vision of how to evolve product marketing into a strategic function that drives end-to-end growth.
13 August 2026 16:45 - 17:00
Chairperson closing remarks