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Priscilla
Ribeiro
Senior Product & Customer Marketing Manager
LG lugar de gente
EN: Priscilla Ribeiro is a Senior Product Marketing Manager with 14+ years of experience across B2B and B2C SaaS, HR Tech, HealthTech, Fintech, Telecom, and AI-enabled products. She specializes in go-to-market strategy, positioning, pricing and packaging, sales enablement, and product-led growth, helping teams turn complex products into clear market stories that drive adoption and revenue. PT: Priscilla Ribeiro é Senior Product Marketing Manager com mais de 14 anos de experiência em B2B e B2C SaaS, HR Tech, HealthTech, Fintech, Telecom e produtos com IA. Atua com estratégia de go-to-market, posicionamento, pricing & packaging, sales enablement e product-led growth, conectando times e transformando produtos complexos em narrativas claras que impulsionam adoção e receita.
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13 August 2026 13:30 - 14:15
Panel - Beyond the prompt: The irreplaceable skills of the 2030 PMM.
As AI transforms how product marketing is executed, an essential question arises: what cannot be automated? In this panel, we will explore the skills that will define the next generation of PMMs, going beyond tools, prompts, and automation. From strategic thinking to cross-functional influence, understand what it will take to remain relevant and lead in an increasingly AI-driven landscape. You can expect discussions on: - The human skills that AI cannot replace, and why they will be even more valuable - How the role of the PMM is evolving with automation - Where to invest your time to remain competitive in the long term - How to balance efficiency with strategic thinking and creativity A session for those who want to go beyond the present and prepare for the future of the PMM.