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Desyrê
Guerrero
Product Marketing Specialist
Xertica.ai
EN: Product Marketing Specialist at Xertica.ai and Content Lead at Elas que Lançam, Desyrê Guerrero has a postgraduate degree from Fundação Getulio Vargas and has worked for over 8 years in B2B enterprise sales, the last 3 of which were dedicated to product marketing, with a focus on artificial intelligence. At Xertica.ai, she was the first person hired in the area and was one of those responsible for structuring their product marketing operations in Brazil. At Elas que Lançam, she leads the community's content and communications and is one of the organizers of the Product Marketing Panorama, a survey that provides transparency on salaries and market trends in the country. PT: Product Marketing Specialist na Xertica.ai e Content Lead na Elas que Lançam, Desyrê Guerrero é pós-graduada pela Fundação Getulio Vargas e atua há mais de 8 anos em vendas B2B enterprise, sendo os últimos 3 dedicados ao marketing de produto, com foco em inteligência artificial. Na Xertica.ai, foi a primeira contratada da área e uma das responsáveis pela estruturação da operação de marketing de produto no Brasil. Na Elas que Lançam, lidera os conteúdos e comunicações da comunidade e é uma das organizadoras do Panorama de Marketing de Produto, pesquisa que traz transparência sobre salários e tendências do mercado no país.
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13 August 2026 13:30 - 14:15
Panel - Beyond the prompt: The irreplaceable skills of the 2030 PMM.
As AI transforms how product marketing is executed, an essential question arises: what cannot be automated? In this panel, we will explore the skills that will define the next generation of PMMs, going beyond tools, prompts, and automation. From strategic thinking to cross-functional influence, understand what it will take to remain relevant and lead in an increasingly AI-driven landscape. You can expect discussions on: - The human skills that AI cannot replace, and why they will be even more valuable - How the role of the PMM is evolving with automation - Where to invest your time to remain competitive in the long term - How to balance efficiency with strategic thinking and creativity A session for those who want to go beyond the present and prepare for the future of the PMM.