Pedro Souza is a Product Marketing Manager at Bridgestone EMEA with a track record of bringing innovative mobility and sustainability solutions to market. Combining a background in materials science engineering with deep product marketing expertise, he specializes in translating complex technologies into compelling go-to-market strategies that drive customer adoption and business growth. Over the past decade, Pedro has led more than 10 global product launches spanning SaaS, telematics, connected fleet solutions, and hardware products. His work has helped accelerate the adoption of electric vehicle services, scale strategic partnerships, and enable sales teams across international markets. Passionate about sustainability, he has also spearheaded initiatives such as the EV Lounge and the Decarbonisation Atlas, equipping customers and organizations with the knowledge to navigate the transition to greener mobility.